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Blog

ecru's inspiration and a look behind the scene of how we make our products

Noor Tehini the Gift of Wellness

Hussah met Noor through their husbands, old college friends, and immediately hit it off.  On a sunny spring day in Sharjah over a pool lunch, they talked about everything and anything.   But what bonded them was their love for their work.  Noor's latest endeavor is Goodness, the Middle East's first platform dedicated to holistic wellness.  She took a detour from her fashion background and decided to focus inwards and saw the space for it in the Middle East.  Always a calming presence that can be heard through her voice on the Goodness Podcast, a podcast that tackles everything women tend to shy away from.  We delved into her world, by gifting her things that can fill her life holistically.  Shop Noor's...
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Shweta Sharma the Gift of Intimate Beauty

Shweta Betty is a Freelance Fashion Editor & Costumier based in Bombay. More specifically in our favorite area of Bombay, Bandra. Bandra is in the north  of Bombay. It is on the sea, has adorable lanes lined with old bungalows, Aunties chatting on benches, balloon vendors walking around with their bikes, cats napping under coconut trees. This is where you will find Shweta Betty.  Her universe, and her color palette are very personal, intimate . The stages she creates are poetic, with a strong sense of aesthetic that uplift the reality of day to day life . She represents for us this precious value we try to encourage with ecru: integrate beauty in our everyday life through rituals and lifestyle. Follow...
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Nour Sabbag the Gift of Friendship

Nur Kaoukji and Nour Sabbagh go way back, way way way back. They did a series of beautiful pop ups together in Beirut called 'Beirut Loves'. Today Nour is a good friend to everyone on the ecru team and is doing something extremely special for us with her outfit Storm Studio, but that is another story entirely that we will soon be very excited to share. Nour is a photographer, a creative director, a designer, to name a few. Her universe is vast. One of Lebanese root mixed with Parisian upbringing and shaken with a lot of exposure. If she were a cocktail, she would be one that surprises you, but is warm and familiar. She has an untamed eye that is...
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Nour Flayhan the Gift of Creativity

Nour is a force. Take a tombola and mix in some jasmine, coffee grains, feminism, orange blossom, fierce curls, dreams, sand, activism, divine femininity and there you have her. All mixed into one. Lebanese, born in Boston with a childhood both in Kuwait and Lebanon, Nour is proud of her heritage, proud of the mix of life that she has been exposed to and represents, very well. Her drawings make us dream, they inform and break us and lift us up again with the reminder to always have hope, to always stand and be vocal for what you believe in. A woman who never ceases to impress us.  Follow Nour's fantastical world on her Instagram.   (Images and illustrations courtesy of Nour Flayahan) 
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Claire Deroo the Gift of Color

Claire Deroo was raised in Paris and is no stranger to India. She has been frequenting the Pink City regularly since the age of five and has since turned into a permanent resident, much to the happiness of our Nur.  We love Claire's aesthetic, it's vibrant, brave and daring. Claire is someone who really knows how to work with anything she finds, making magic out of very little, and never shies away from boldness . She often surprises us, be it for her color choice and design of precious stones or her ability to decorate and host an event or dinner, or anything that involves a good time really, like you've never seen before. Not to mention her innovative window...
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Léa Sednaoui the Gift of Nourishment

Léa and Nur first met when Lea was running an art gallery in Beirut called The Running Horse, she is one of those people who is so passionate about what they do, that you can't help but fall under the same spell. Her gallery was sexy, in the middle of the industrial area in Karantina. When visiting you really felt that you were part of something new and exciting. The Léa Effect. Nothing however, was as exciting as when Léa would invite you home for dinner. When that happened you canceled all plans because you knew that something special was going to happen to all of  your senses. The woman can cook. Luckily she has taken the leap of culinary...
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Maha Alessa the Gift of Culture

We met the wonderful Maha before we launched ecru, when Nur was giving a lecture on importance of patronage during a Nuqat conference in 2012.  It was hosted by Dar Al Athar al-Islamiyah, where Maha is a Docent & Educator.  We immediately clicked with her and could see her passion towards her work and the Dar.  When we launched our first collection, By the Sea, in 2013 she immediately became a supporting customer and muse. Always immaculately dressed, we were excited by the innovative way she incorporated ecru in her wardrobe.  Below is a beautiful story of images representing how Maha incorporated the three gifts into her life.  Sadu Pouch -  My bag is where I carry my world.  Ever since I’ve...
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Prarthna Singh the Gift of Courage

Prarthna is an inspiration. Through her art form she tackles social and political issues in an extremely poignant way that never cease to move and inspire us. She looks at Women through a lens of strength, never victimizing, always empowering, always admiring. Her photographs make us want to dive into the stories of these women, learn from their strengths, their motivation, their encouraging characters. Prarthna does not sugar coat, she tells it how it is, and we love that about her. We also love the work she has done capturing the beauty of the simplest of objects designed and used daily in India, this was the work that introduced us to Prarthna, the book she worked on in collaboration with her closest...
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The Three Queens

"We Come Bearing Gifts, Gifts to share, Gifts to love, Gifts to encourage”  There is nothing more important than to share, and to share beautiful things that hold meaning to encourage people you love to feel good in a moment, to feel brave and loved.  A magical object is an object that holds a secret, that is bound to make someone feel, even for only a moment,  a little spark of excitement. Take a moment for a little fantasy, a mental escape, a moment to dream with the Three Queens.  Gifting us the Bedside Carafe, Marble Hand Box, and the Courageous Heart Locket from our latest Gift Collection.      
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Let's Set A Table

Feeding loved ones and and setting tables is a joy!  Setting different moods for different occasions is always exciting! Here are a couple of settings to create for different occasions.      A Lebanese breakfast, with a falafel as the main dish with hummus and other mezze staples on the side.  The sandwiches take center stage on our Green Marble Arabesque Tray.   There's nothing like grilled fresh fish with sides of grains and veggies.  Food is kept warm on our Chafing Dishes.   Who can say no to sweet delights!  Fresh flowers always add the perfect touch to a desert table especially around our Star Cake Stand.  As the weather cools down, we love to have some hot tea or coffee with...
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