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ecru's inspiration and a look behind the scene of how we make our products

Birds Of A Feather

A parrot’s bright colored feathers are beautiful.  We imagine their wings spread out, flying in a tropical forrest with all the other exotic animals.  Since we are in love with all things tropical, we’ve created a print inspired by the parrot’s beautiful wings for our Spring-Summer collection.    Hussah (Images courtesy of Pintrest and Google Images) 
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Joie De Vivre by Malick Sidibe

"It's a world, someone's face. When I capture it, I see the future of the world. I believe with my heart and soul in the power of the image."  Malick Sidibe, the Malian photographer, is able to capture the cheerful emotions of his subjects in an image.  There is always a sense the people he is photographing are having a good time.    Sidibe started his photography career in 1955 when he took an apprenticeship at Gerard Guillet-Gugnards Photo Service Boutique, but in 1962 he left and opened his own studio.  He took photographs of local weddings, Christenings, and dances.  His studio had a relaxed atmosphere, and his subjects were always proud of posing in their latest "Paris style".   Malick's black and white...
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Take Me to the Sea

The Kuwaiti boom or Dhow has a certain majesty to it.  Since the 17th century the Dhow has been used for pearl diving, transportation of fresh water, trade, and travel.  As it connected Kuwait to India for many years of trade, it has a special significance to us.   We've recreated the Dhow into one of our prints because we love how magnificent it looks at the sea.   Hussah (Dhow photograph courtesy of Google Images) 
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Fun in the Sun

Summer seems so far away during these cold days and nights, yet all we can think of is relaxing by the beach under the warm sun.  Richard Rutledge's vintage fashion photographs capture our fantasy of enjoying a warm day at the beach. Relatively unknown, Rutledge worked as an in house photographer for American Vogue for 15 years after World War II.  Known for his candid approach to photography, he often used playful banter to get animated expressions out of his models.  Rutledge captured a carefree attitude in his images perfectly. Hussah (Images courtesy of Vogue) 
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The Perfect Bath

Taking a bath can be quite indulgent, especially after a long tiresome day.  To draw the perfect bath, you have to make sure the water is the right lukewarm temperature and it has the right amount of bubbles.   Once you are done and completely relaxed, and made sure you haven’t dissolved in the water “like a lump of sugar” you can wrap yourself in a soft towel or a cozy bathrobe.   Hussah  (Images courtesy of Pinterest)
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A Shade Better

“I like to make people look as good as they’d like to look, and with luck, a shade better.” Norman Parkinson had a candid approach to his photography, and that approach made his subjects always look great.  The Englishman started his long career shooting debutants for London’s society magazines. He was bored with the static way models posed in studios, so he decided to move them outside away from artificially lit studios. When he moved to New York in the late 1940s he brought his new style with him. Parkinson referred to himself as a “snapper” rather than an artist. Even if his images are quite elegant, they always have an element of reportage. That’s what makes his photographs so special. Hussah Images courtesy...
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René Gruau's Visual Luxury

There was a time when advertising was ruled by glamorous fashion illustrations, and René Gruau was at the helm.  Gruau’s fashion illustrations are the perfect mix of simplicity and drama.  Drawing you in with bright colors and bold lines.   René’s career took off when he met Christian Dior after the Second World War, which led to many beautiful illustrations created for the brand.  He later worked for many other brands illustrating lively images.  He was able to make the women in his drawings come alive.    We love his use of bright colors, which is an inspiration of the shades we used for ecru's upcoming collection.  Hussah  (Images courtesy of René Gruau) 
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Horst P. Horst, the Regular Avant-Garde

“I like taking photographs because I like life.  And I love photographing people best of all because most of all I love humanity.”   During Horst P. Horst’s sixty-year spanning career he was able to capture images of elegance, style, and glamour but always by filling them with life.  Horst’s career started in Paris with French Vogue in the 1930s and soon after he moved to American Vogue. His famous images are from the magazine during the interwar period when he was highly influenced by many of his friends in the art world.  He “tamed the avant-garde to serve fashion.”  Horst’s summer covers for American Vogue show this playful artistic aesthetic that took something regular, such as putting on lipstick, by...
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"The Octopus's Secret Wish"

There is something quite magical about an octopus, almost otherworldly.  With its fantastic tentacles moving swiftly in the deepest ends of the ocean.  This mysterious creature is fascinating to us, and at ecru most of the inspiration came from the prints of octopuses in vintage storybooks and encyclopedias.  It is the mystical essence of the octopus that we wanted to recreate in our fabric.    Hussah  (Images courtesy of Img Fave, Pinterest, Vintage Printable, and ecru) 
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Claire McCardell's Form and Function

Beautiful design always catches the eye, but when there is functionality to a dress you feel a stronger bond to the piece.  Claire McCardell was famous for her sophisticated and functionally designed clothes, which was a reflection of American women’s needs in the 1940s and 1950s.   Considered to be the founder of American ready-to-wear fashion, McCardell felt it was necessary to make clothes both comfortable and feminine.  She felt that a woman when comfortable in what she wore can be quite elegant, and stated: “clothes may make the woman, but the woman can also make the clothes.”   Her design aesthetic of “casual elegance” is one of our mottos here at ecru, because life is all about the simple luxuries.   Hussah...
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