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Blog — Tales

ecru's inspiration and a look behind the scene of how we make our products

Creepy Halloween

It's that time of year again.  All Hallows eve is around the corner, and my favorite thing to do is research old witchy and scary things.  Last year was 1930's Hollywood Occult, this year it is turn or the 20th century costumes.  Some of these costumes are really creepy, and the old daguerrotypes make them feel eerie.  What's your favorite Halloween tradition?  Hussah  (Images courtesy of Pinterest) 
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A Very Happy Home

Here is the Jaipur home of Juliette Dumerchat, our very own Nur Kaoukji and her husband Livio Delesgues. It is a very happy home responsible for many dinners and wild parties, one of which caught the eye of Architectural Digest India' editor Greg Foster.   I've been lucky enough to stay at Nur's home in Barwara House more than once.  The first time I stayed with Nur in Barwara House was ten years ago.  I fell in love immediately with the magical world she and her roommates, Sophia and Deborah, have created in this beautiful flat.  I remember the delicious dinners and deep conversations we had over the kitchen table.  The second time I stayed there was after our first Pop Up...
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Pink October, A Cause Close To Our Heart

This subject is close to our hearts, literally. So, we wanted to approach it in a meaningful and impactful way. Let’s face it, we all have to be aware of it, so here are some tips and pointers we’ve accumulated for ourselves! Keeping a healthy lifestyle, exercising, limiting saturated fats and maximizing on foods rich in antioxidants are all helpful to keep breast cancer at bay. Good Food List: Leafy Greens, citrus fruits, fatty fish, berries, fermented foods, allium veggies (whatever that means), peaches, apples, pears, cruciferous vegetables, beans and spices! Let’s try to go completely organic or go home, keep those pesticides and hormones out of our systems.  We really try to stick to it, it’s difficult but it’s also...
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Travel With Nur

Home is where your heart is, where the laughter is, where the fantasy is. I found a piece of my home last month at the Gruningers, an extension of our family, between the vineyards of Burgundy.  Three days of pure warmth and generosity and I’m rejuvenated. Viva La Familia! Nur Elizabeth wearing our Striped Queen Dress.  
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Print Story

This year we feel like celebrating fall in our block printed loungewear.  In the colors of the rusty benches of the souk, warm lavender, moody raspberries, and bright glistening olives. We went back to prints from our Take Me to the Tropics and Dip Me Dye Me collection, to more recent popular prints like the Ikat Print.  The full collection will launch on September 9th, 2020.  Here's a preview of our inspirations for these prints.  Shop our collection here.              
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I've been always fascinated by vintage encyclopedias.  The fact that images of animals were illustrated or etched into the pages for armchair explores is quite astounding.  People had to travel to exotic locations and illustrate and write about what they saw adds to the magic.  As I was researching for this post, I stumbled on the British Library's Flicker site.  They have over a million images available to the public from their library!  I got very excited by their Fauna album that has thousands of images of different animals and creatures.  Below are a few favorites.   We love creating our own Fauna such as Meenu our Tiger Chair, Tiger Tray and collected Fauna Antiques:    (Images courtesy of British Library)  Hussah...
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Pearl Diving

On a recent deep dive into pearl diving, I discovered amazing facts about this magnificent profession.  Pearl diving historically can be found all over the world.  In the Americas, there is historical evidence of Native Americans harvesting freshwater pearls from rivers in Mississippi, Ohio, and Tennessee.  Marine pearls came from the Ceribian and the coasts of Central and South America.  As for Asia, pearl diving can be found practiced in the Arabian Gulf, India, Sri Lanka, the Philipines, and Japan.   There is archeological evidence from 6000-5000 BC that proves that life in the Arabian Gulf revolved around the natural pearl.  The Epic of Gilgamesh, a poem from 700 BC Mesopotamia that is among the first recorded examples of literary fiction.  The...
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Magic Mashru

Growing up in the Levant I was exposed to the beautiful fabric called ‘sayee’. A bright multicolored, striped fabric with a singular sheen, woven from a blend of cotton and silk, both matt but shiny, difficult to describe. It could be found in every self-respecting Levantine household. My mother had ‘dishdashas’ made from it. It was used for about everything, ranging from furniture upholstery, curtains, cushion covers, quilt covers, book covers to tissue boxes. If you could cover it, you did it with ‘sayee’! I was also lucky to visit Syria often, almost on an annual basis. My parents and godmother were interested by handicrafts. I was exposed to many of Syria’s talented artisans, including to the incredible ‘sayee’ weavers....
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Indigo, Kutch

Kutch is like no other place I’ve ever seen. Kutch means something which becomes intermittently wet and dry. It's a vast area comprised of hundreds of nomadic tribes who each have their own aesthetic culture and tribal regulation. Kutch existed for centuries on barter systems. Shepherds would give wool to weavers, who in return would weave them in return for extra wool. The area was devastated by a catastrophic earthquake in 2001 that scars it till today. Yet, the people of Kutch have only emerged stronger from the calamity. An array of Indian nonprofit organizations covered the region doing exceptional work to rejuvenate trade and empower the artisans of Kutch.  The artisans weave absolutely every imaginable type of textile, using...
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Desert Chic

25 Miles into the Desert is a collection inspired by Gertrude Bell and her love for the Middle East and its dessert.  As a free spirit of the early twentieth century, Bell's love for travel and adventure was encapsulated by the bohemian lifestyle of the late 1960s and early 1970s.  Caftans were very popular at the time, and designers experimented with both shapes and colors.  It is fascinating how history constantly influences future generations in different ways.   Hussah   
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