Get to know us a little better...

Subscribe to our newsletter and receive a 10% discount off your next order. 

No Thanks

Blog — Tales

ecru's inspiration and a look behind the scene of how we make our products

The History of Calligraphy

Arabic calligraphy is an artistic poetic way of writing.  We have been highly influenced by it and loved using it many of our interior and apparel collections.  Calligraphy is considered a fundamental element of Islamic art.  The use of calligraphy as an ornament is aesthetic but also used as a talismanic component.  Calligraphy is mainly transmission of text, which is both decorative and functional.    A Nabatean inscription in AlUla in Saudi Arabia The origins of Arabic calligraphy can be traced to the semi nomadic tribe Nabatean tribes form the northern Arabian Peninsula and southern Levant.  It is believed to have evolved from an Aramaic dialect used by these semi nomadic Arabic people during the fourth century BCE as they had...
Read more


Where do we see moments of your personality in the ecru collections? Semi precious stone jewelry, specifically the chokers.  I have the lapis one, and really regret not getting the malachite one! I wear it all the time with different brass charms we made, such as my alphabet coins, Zodiac Taurus medallion, or recently with the Sacred Heart Locket.  After seeing the success of the Alphabet Charms we created with Sophia 203 and in brass, I thought the next step with Astrology.  Since Nada and I are obsessed with our horoscopes.  I suggested the idea to her, and she created an amazing mood board and designs with suggested lucky colors for each sign. My favorite fashion collections are the resort...
Read more


Where do we see moments of your personality in the ecru collections? I would say whenever you find a little detail with a bit of tongue in cheek, or is a little fun and lighthearted. A hand closure for a necklace, eyes or palms etched on your tall glasses, the eye mubkhar. The wild prints, the oversized marble hands. However, I would say the marble juicer will forever be the piece that I am the most proud of. You can find a little bit of all of us in all of our pieces. Which color best describes your personality? What does it make you feel and how do you use it in your daily life? I never met a color...
Read more

Palestinian Craft

At ecru we love learning about craft, especially handicraft, from different parts of the world.  Growing up in Kuwait as a Kuwaiti, I was surrounded by Palestinian friends and extended family from the abundant diaspora. I quickly became familiar with their craft.  Every year I would wait for the biannual Palestinian Cultural Center exhibition to purchase handicraft goods and food!  From the traditional tatreez, cross stitching, to the beautiful ceramics, and hand made soaps.  These crafts have a rich and long history.   Embroidery an exclusive female artistic tradition is a key custom in Palestinian clothing for hundred of years.  There are two types, tatreez cross stitching and tahriri couch stitching.   Olive wood carving is a fixture of Bethlehem.  It's believed is its origins stem from the...
Read more

Growing Up in Sheikh Jarrah: The Forest Neighborhood

Sheikh Jarrah is a Palestinian neighborhood in Occupied East Jerusalem. If you had never heard of it before, it is more than likely that you now have. The neighborhood is at the heart of the ongoing ethnic cleansing campaign by the Israeli state. It has personally been very difficult for me to put pen to paper (or fingers to keyboard) and elaborate on the atrocities occurring in front of our eyes in historic Palestine, the roots of which have a long colonial history dating back to the late 19th century. Rather than a detailed timeline and political retelling of these events, I shall provide a personal account of my mother’s family, in their voices, mainly my uncle, of growing up...
Read more

Beautiful Glass

Ziad is an environmentalist who founded an innovative waste management company in Lebanon called Cedar Environmental. A much needed initiative in a country riddled with waste. He has found solutions for food and material waste, building recycling facilities and developing composting.    However the initiative that Ziad has been a part of that has touched us the most is his work with the shattered glass of the horrendous Beirut  Port explosion which took place on August 4th last year.  He teamed with the skilled artisans to make hand blown beauty from horror. We are very proud to present his collection to you.  Nur    
Read more

Love Shells with Zeenat

As a kid in the 90’s, i was introduced to seashells by my mum who used this very unusual seashell door curtain at home and preserved it almost like jewels. She also had some ‘Cowrie’ shells in a Little purse in her cupboard. She had saved them because at once they were even used as currency she said! These Cowrie shells have a unique shape and if you venture down around the coasts of southern India, you might find a lot of shops selling engraved Cowries. Some engrave the names of their lovers, some cities and some just engrave quotes.  These Cowries remind me of my mum and her love for seashells which inspired me to create ‘HUB’ Arabic for...
Read more

Kuwait India Trade

The Kuwaiti economy, before the discovery of oil, depended heavily on maritime activities. Kuwait was a center for ship building, pearl diving, and fishing were important commercial activities.  Until 1961 the Indian Rupee was the legal currency.  Indo-Kuwaiti commerce revolved around tad in agricultural goods, textiles, and horses. The trade connection between India and Kuwait is historic.  Many pearl traders and other traders used to take the pearls to sell to Indian businessmen and rulers and Maharajas of Indian states.  Large Kuwaiti fleets would carry the pearls to ports at Karachi, Madras, Mumbai, and the Malabar Islands.  These boats would be packed with dates and return with food commodities.  Due to this connection in trade, Kuwait used the India currency...
Read more

The Star of the Gulf Cinema - Bas Ya Bahar

The film, The Cruel Sea, directed by Khalid Al Siddiq, was the first Kuwaiti films to be produced.  It was selected as the Kuwaiti entry to the Best Foreign Language Film at the 45th Academy Awards.   The first feature filmed made by the state of Kuwait.  The movie depicts Kuwait before the discovery of oil and when fishing and pearl diving was a predominant living.  The movie focuses on a family who were in the pearl diving.  The film is important as it focuses on the connection of the people to the sea.  How it was harsh for the men who went out to sea for their livelihood, and the women who are waiting for them.  The title refers to telling...
Read more

Ya Bahar

Kuwait’s heart beats to the rhythm of its Sea. Its music, its history, its culture and its economy are all intrinsically entwined with the Arabian Sea, connecting it by trade to so many other lands and cultures.  We want to share with you all the beautiful facts and anecdotes we’ve discovered which have to do with Kuwait’s Bahar and our latest collection that is entirely inspired by it. Shop Ramadan Collection.  
Read more