Claire McCardell's Form and Function July 03 2013, 0 Comments

Beautiful design always catches the eye, but when there is functionality to a dress you feel a stronger bond to the piece.  Claire McCardell was famous for her sophisticated and functionally designed clothes, which was a reflection of American women’s needs in the 1940s and 1950s.  

Considered to be the founder of American ready-to-wear fashion, McCardell felt it was necessary to make clothes both comfortable and feminine.  She felt that a woman when comfortable in what she wore can be quite elegant, and stated “clothes may make the woman, but the woman can also make the clothes.”  

Her design aesthetic of “casual elegance” is one of our mottos here at ecru, because life is all about the simple luxuries.  



(Images courtesy of Pintrest) 

Take A Dip May 29 2013, 0 Comments

Swimming in the sea is exhilarating especially the feeling of salt all over your body after a dip.  However, sometimes you need to balance out the invigorating energy of the sea by dipping into a nice cool pool afterwards.  

Swimming pools create a certain serenity in the home and add the perfect element to a garden.  As the temperature is rising we have been inspired by beautifully designed pools and the spaces that surround them.

These pools not only make you want to take a nice relaxing swim, they also invite you to unwind with friends as you lounge by the pool...    


(Images courtesy of Pintrest and Architectual Digest) 


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