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The Big Reveal April 30 2013, 0 Comments

We finally got the chance to introduce you to our world, last week, at the launch of the ecru’s Pop-Up shop at Dar Al-Funoon.  It wouldn’t have been a success without all of your amazing support. Our aim is to make sure you are constantly enjoying the simple luxuries of your home.  

We hope you love it, just as much as we love creating it.

xx,

Noor & Nur

(Video courtesy of Saud Al-Khateib for ecru)


Welcome to our Dream World January 08 2013, 0 Comments




ecru is a lifestyle more than a product.


It's appreciating discreet scents from the jasmine bush that linger outside your door.
Connecting with the artisan responsible for your intricate cotton dhurrie. Allowing the vibrant color of your block printed table cloth to lift your mood. Instinctively rubbing a cashmere throw between your fingers whenever you pass by it. Losing yourself in your freshly laundered towels. ecru is remembering to enjoy the simple luxuries of your home.


We hope you love it, just as much as we love creating it.


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