Cool Waves July 26 2016, 0 Comments

It's quite sweltering right now in Kuwait.  So hot that you just want to avoid any outdoor activity. And all I can think of is jumping in a cold blue ocean.  Not our beautiful Arabian Gulf, which is quite warm from the heat of the sun, but a cool ocean with waves that engulf you.  


(Images courtesy of Pintrest and Vogue) 

Robert Capa's Colorful Exotic September 03 2014, 0 Comments

Sometimes finding an image can completely uplift your mood.  That's what happened to me when I recently discovered Robert Capa's unpublished colored photography.  Robert is known as the "quintessential photojournalist".  He would photograph both in black and white and color to set different moods. His colored images sold for more at magazines than his black and white photos because they were more exotic.   The shots might depict simple past times, but they strike do a chord. 


(Images courtesy of Pintrest and Time) 

Capri Sun August 04 2014, 0 Comments

I’ve visited many places that have enchanted me, and it’s a great feeling falling in love with a location.  Last week it happened to me all over again when I visited Capri.  Everything about this tiny Italian island was wonderful: the food, the people, the weather, the cliffs, and the sea.  Especially the sea…

Sophia 203 for ecru Moon Palm Pouch resting on the cliffs of Capri.  


(Images courtesy of ecru)





Take Me to the Sea January 29 2014, 0 Comments

The Kuwaiti boom or Dhow has a certain majesty to it.  Since the 17th century the Dhow has been used for pearl diving, transportation of fresh water, trade, and travel.  As it connected Kuwait to India for many years of trade, it has a special significance to us.   We've recreated the Dhow into one of our prints because we love how magnificent it looks at sea.  

Sophia 203 Dhow pouch available in our boutique at AlOthman.  


(Dhow photograph courtesy of Google Images) 

ecru's Soundtrack, Celia Cruz's Guantanamera January 22 2014, 0 Comments

Our tropical fever is not going anywhere anytime soon.  We've been heavily influenced by the sounds and colors of the Caribbean.  And with the help Celia Cruz's Cuban Salsa beats playing in the background, we've been busy coming up with our tropical themed Spring Summer 2014 collection.  


ecru’s Soundtrack, Ereland Oye’s La Prima Estate August 28 2013, 0 Comments

We cannot get enough of this endless summer, and we wish we were still on holiday.  Erlend Oye’s upbeat Italian “La Prima Estate” takes us back to the Mediterranean's beaches and makes us fantasize about the never ending seafood lunches.   



Under the Sea at the Festes de Gràcia August 21 2013, 0 Comments

Recently on my trip to Barcelona I had the chance to attend the Gràcia Festival.  Gràcia is a district in the city that celebrates the eight day “Festa major”, or more popularly known “Festes de Gràcia”, every August.  The neighborhood over goes a magical transformation during these eight days.  Residents of each street decorate their area in a particular theme to compete for the best decorated street prize.  

While visiting Gràcia, I was pleasantly overwhelmed by the Verdi Street decorations.  It was an under the sea theme decorated by beautiful paper-mache sculptures, luminescent fish, and paper garlands.  Here are some images of the amazing transformation Verdi went through for this year’s festival.  


(Images courtesy of Hussah Al Tamimi) 

Royal Blue August 05 2013, 0 Comments

There is nothing like a rich color to make a space look chic.  Royal blue is one of those colors.  It’s that deep shade of blue that engulfs you like the waves in Hokusai’s prints. 


The name of the color is rumored to have been invented by a miller in Somerset, England who won a dress making competition for the British Queen in the early 1800s.  We love to use royal blue here at ecru, and we cannot wait to introduce you to different prints in this color for the upcoming fall and winter season.  

Crab Floor Cushion sold at 40KD and Sophia 203 for ecru Small Lovebird Pouch sold at 30KD.




(Images courtesty of Hokusai, Vogue Portugal, and ecru) 




Fresh Fish July 29 2013, 0 Comments

Light and refreshing food is all we can think of in the midst of summer.  Grilled fish is a favorite meal of ours, and it's a great way to fill up and still feel light.  The best way to satisfy our fish craving is by having these Grilled Fish Tacos.  We do love our fish.  


4 Servings


4 halibut fillets (5 ounces each), skin removed

2 tablespoons extra-virgin olive oil

Coarse salt and ground pepper

12 corn tortillas

2 cups finely shredded green cabbage

4 radishes, thinly sliced

1 cup fresh cilantro

3 scallions, thinly sliced

1/2 cup 2 percent Greek yogurt

1 lime, cut into wedges


Rub fillets with olive oil and season both sides with salt and pepper. Heat a grill pan over medium-high heat. Grill fish, flipping once, until cooked through, about 4 minutes per side. Flake fish into large pieces, discarding any bones.

Toast corn tortillas over a kitchen burner using tongs or wrap in parchment-lined foil and heat in oven, 5 minutes. Divide fish evenly among tortillas and top with cabbage, radishes, cilantro, and scallions. Season with salt. Serve with yogurt and lime wedges.



(Recipe and Image of Tacos courtesy of Whole Living)

Surreal Minimalism July 22 2013, 0 Comments

“A house like me” is the description Curzio Malaparte used to describe the house he built for himself, with the help of Adolfo Amitrano, on a remote cliff in Capri.  Cruzio decided to build Casa Malaparte in seclusion after his return from exile, because he wanted more privacy.   

The red masonry box of a house is on a cliff thirty two meters above the sea overlooking the beautiful Gulf of Salerno.  What makes this minimalist house so surreal, is how the house has become part of the nature that surrounds it.  

Casa Malaparte became famous in 1963 when Jean- Luc Godard shot his film “Contempt”.  Today the house can be accessed by sea or through the steep stairs.  Once reaching the house, many visitors are overwhelmed by the location and are mesmerized by its "dream-like" quality.  


(Images courtesy of Architectural Digest, Google Images, Miss Moss, and Travel Modus) 

"The Octopus's Secret Wish" July 17 2013, 0 Comments

There is something quite magical about an octopus, almost otherworldly.  With its fantastic tentacles moving swiftly in the deepest ends of the ocean.  This mysterious creature is fascinating to us, and at ecru most of the inspiration came from the prints of octopuses in vintage storybooks and encyclopedias.  It is the mystical essence of the octopus that we wanted to recreate in our fabric.   

Octopus Table Cloth 170x250cm sold at 42 KD and 170x350cm sold at 52KD, and Anantaya for ecru Suri Platters sold at 32KD.


(Images courtesy of Img Fave, Pintrest, Vintage Printable, and ecru) 

Calm Sea-Foam July 08 2013, 0 Comments

Bright colors are invigorating and fun, but at times a subtle soft hue is needed to add a sense of calmness to a space.  One of these pale colors is sea-foam green, which is a wonderful shade we love to work with at ecru.  Since we are captivated by the sea, we want to recreate tints that reflect the many colors of the sea.  

Sea-foam has been used in our first collection  and ecru will be developing similar pigments for our future collections  to add a little tranquility to your home.

Lovebird Pareo sold at 20KD, Sophia 203 for ecru Chevron Teenie Pouch sold at 18KD and Chevron Teenie Tiny Pouch sold at 15KD.


(Images courtesy of Pintrest, Vogue, and ecru)  

Claire McCardell's Form and Function July 03 2013, 0 Comments

Beautiful design always catches the eye, but when there is functionality to a dress you feel a stronger bond to the piece.  Claire McCardell was famous for her sophisticated and functionally designed clothes, which was a reflection of American women’s needs in the 1940s and 1950s.  

Considered to be the founder of American ready-to-wear fashion, McCardell felt it was necessary to make clothes both comfortable and feminine.  She felt that a woman when comfortable in what she wore can be quite elegant, and stated “clothes may make the woman, but the woman can also make the clothes.”  

Her design aesthetic of “casual elegance” is one of our mottos here at ecru, because life is all about the simple luxuries.  



(Images courtesy of Pintrest) 

John Rawlings' Beauty of Naturalness May 13 2013, 0 Comments

“I want to make beautiful pictures, pictures that tell a story, catch a mood”, and that is exactly what a John Rawlings’ photograph does.  

John Rawlings is a fashion photographer who became famous for his pictures published for Condé Nast from the 1930s to the 1960s.  The beauty of his images is that they sell the lifestyle that goes with the dress.  He started his career as a display artist and caught the eye of Condé Nast through his candid photographs of Saks Fifth Avenue Shoppers.  Rawlings took many glamorous images of beautiful people in beautiful clothing, however, he always created a certain ease in his images. 

It’s his photographs of resort wear for magazines such as Vogue and Glamour that we are particularly  interested in.  John made sure that the women he was shooting looked effortlessly stylish lounging around in their bathing suits. 


(Images courtesy of Vogue, Conde Nast, Glamour, and Pintrest) 

Season Of The Crab May 08 2013, 0 Comments

We like to keep it light during the summer, especially with our food.  With all the beautiful produce available at the markets all we want to do is eat fresh salads.  And since you know we love our crabs, we definitely want to add some fresh crab meat to the mix.  Here’s a delicious Crab, Mango, and Avocado Salad to snack  on while you spend your afternoon at the pool. Enjoy!

Makes 4 Servings 


3 tablespoons orange juice

1 tablespoon fresh lime juice

1 tablespoon honey

1 teaspoon grated orange peel

3 tablespoons olive oil

1/2 red onion, sliced paper-thin

1 pound fresh lump crabmeat, picked over, separated into chunks

1 large mango, peeled, pitted, sliced

1 large avocado, halved, pitted, peeled, sliced

12 large Boston lettuce leaves


Combine first 4 ingredients in small bowl; whisk in oil. Season dressing with salt and pepper. Mix in onion; let marinate 15 minutes.

Combine crabmeat, mango, and avocado in large bowl. Gently mix in dressing. Overlap ends of 3 lettuce leaves in center of each plate, forming bowl. Mound salad in lettuce bowls and serve.

(Recipe and salad image courtesy of Bon Appetit

Just A Squeeze Of Lemon April 10 2013, 0 Comments

Here’s a little sneak behind the scenes of the magical noon for ecru ‘When Life Gives You Lemons’ shoot. Stay tuned for the final juice.


Take Me Away March 27 2013, 0 Comments


It’s that time of year again, when you start fantasizing about which beach destination will be the location of your great escape for the summer.  It’s quite easy these days to plan a vacation on the internet, as the whole world is at our fingertips.  Yet I dream of a time when I could walk into the travel agent’s office, and my vacation would be solely inspired by the bright graphic travel posters hung on the walls. 

What makes these vintage posters so special, is that they evoke the feeling and sensation of a particular place.  Looking at these images makes me want to pack my ecru pareo sarong and jet away to an exotic tropical destination.  



(Images courtesy of Pintrest)

Endless Blue March 13 2013, 0 Comments

There’s  nothing like a bright blue sky once the sun shines and clears out a dark storm.  That perfect smell of clean air all around you feels like a never ending dream.  Sitting on the grass looking up at the majesty of the sky,  or lying on the sand while taking in the different shades of blue the sky creates as it touches the sea. 

And Since ecru’s leading collection is ‘By The Sea’, it’s only natural for us to be inspired to use different shades of blue in our prints and products.  Ultimately creating a sense of calmness and coolness in your home during the long hot summer.  



(Images courtesy of Milton H. Greene, ecru, Design Sponge, and Vivere)   

Technicolor Dreams With Slim Aarons February 20 2013, 0 Comments

Our love for Slim Aarons photographs should not come as a surprise, since we are already quite consumed 'By the Sea'.  Aarons, a society photographer, immortalized pastimes such as lazing by the pool or strolling by the beach in a vibrant way.  He became famous for "photographing attractive people doing attractive things in attractive places".  

Aarons bright photographs evoke the golden age of technicolor cinema where everything is carefree and upbeat.  His collection of images from the late 1950's and early 1960's of women glamorously lounging by the pool are highly inspirational.  That pop of color in Aarons photos is highly uplifting, and makes us want to brighten up your day with our upcoming ecru products.  


(Images courtesy of Slim Aarons) 

Seashells By The Seashore February 04 2013, 0 Comments

As a child, one of the favorite past times on the beach is collecting seashells.  The thrill of finding unique shapes, different colors, and finally showing off your bucket full of treasures to your family. 

We are all attracted to the mysteries of the ocean.  It's salty scents and calming sounds, which is why we have taken the ocean, in all her glory, as inspiration for our launching collection.  We plan on rekindling your childhood memories of outings by the sea.  

'The sea, once it casts its spell holds one in its net of wonder forever' Jacques Cousteau.  


(Images courtesy of Pintrest, 1001 Treasures, Glamour Magazine, The Graphics Fairy, and ecru)

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