Take me to the Tropics Pop Up Shop May 08 2014, 0 Comments
Last week we took Kuwait to the tropics, with the launch of our Summer 2014 “Take me to the Tropics” collection at Dar Al Funoon. “Take me to the Tropics” is a collection inspired by the 1930s fascination for the Tropics, the discovery of exotic lands by propeller plane, multicolored fruits and jewel toned birds. This collection is an infusion of color, heat and romance that will transport you to balmy tropical escapes. The Pop-Up shop at Dar Al Funoon previewed ecru’s Summer 2014 latest collection of block printed textiles, handmade table accessories, handwoven cotton rugs, marble bowls and plates, brass light fixtures and resort clothing line ‘noon for ecru’. The new collection will be available online and in our boutique at AlOthman soon.
Shakshooka and ecru January 13 2014, 0 Comments
Last Thursday night we were happy to collaborate with Shakshooka market and host them at AlOthman. Shakshooka is a nomadic farmers market in Kuwait that moves to a different location every Thursday. Food enthusiasts from around the country sell products that include organic produce, artisanal baked goods, salsas and dips, caramels, and a variety of healthy products to fit anyone's diet.
Since we have a huge appreciation for fresh and delicious food at ecru, we felt a collaboration with Shakshooka would a be a suitable fit. We can’t wait for what this Pop-Up market has to offer the rest of the year.
(Images courtesy of ecru)
ecru's Pop Up Launch April 16 2013, 0 Comments
Please join us at the launch of ecru. We hope you love it, just as much as we love creating it.
Just A Squeeze Of Lemon April 10 2013, 0 Comments
Here’s a little sneak behind the scenes of the magical noon for ecru ‘When Life Gives You Lemons’ shoot. Stay tuned for the final juice.
The Chai Walla's cousin ... February 22 2013, 0 Comments
At 6.00 am this morning my eyes shot open.
4 days left before I travel and I can physically feel the time tick.
I've grown accustomed to this feeling - of being completely out of breath as the future of the World depends on whether you manage to meet all your suppliers in time.
I hit my first wall when I approached the printing workshop and realized that I could not hear the calming thumping of blocks being chiseled.
The ten different radios were not simultaneously blaring Bollywood music.
The smell of chai being brewed - absent.
I could feel my temperature rise and my eyes widen. Trying to remain as composed as I could I began lightly in my bizarre mix of hindi-english:
'Bhaaiiiiiiiiiiiiisssaaaaabbbbbbbbbbbbbb, why, why, why!!!! Mausam bhaud Acha!! Storm is gone!! Whyyyy????!!' Forehead permanently crinkled.
We had experienced a bizarre storm a few days before which halted all printing due to pigments reaction to moisture.
A group of some ten out of twenty printers were chatting away by their tables.
'No work today, Chai Walla's cousin expired '.
My initial reaction was of complete confusion. Why would an entire factory stop working for the death of someone with whom they never met.
Some of the artisans don't even know the Chai Walla by his first name.
I looked at them blankly, got into the car and drove back to my office. I couldn't argue with death.
I was now REALLY starting to stress.
When I entered my office I realized that the cleaning lady wasn't there. I looked to my phone to read
'SORRY!! NEIGHBOR'S SHADI. OFF WORK FOR THREE DAYS. HAVE TO GO TO VILLAGE'
If it wasn't a funeral, it was a wedding. Plus I thought that we had reached the end of 'shadi' season, weddings were no longer taking place every two days.
I sat at my desk and started to lightly tap my forehead on the table. How could they work like this, how unprofessional.
People passed and married all the time !!
I continued, silently cursing the day away.
Until it dawned on me.
The Chai Walla is an integral part of the factory. His job is to serve lovingly made chai while he sings and teases all the artisans, around four times a day. And he does it well. Therefore his happiness is of the utmost importance and although they may not know his name, they will close up shop to show that his sadness means something to them. That they appreciate his untiring efforts to make them happy.
The cleaning lady works everyday to make sure that one day she could also throw an extravagant wedding for her children. This is something really important to her. Why shouldn't she spend three days enduring the happiness and stress of her neighbor's important accomplishment.
I couldn't help but suddenly feel that I was the one who maybe had it all wrong ...
So here is a little tribute to our Chai Walla's cousin.
(Photos courtesy of ecru)
Welcome to our Dream World January 08 2013, 0 Comments
ecru is a lifestyle more than a product.
It's appreciating discreet scents from the jasmine bush that linger outside your door.
Connecting with the artisan responsible for your intricate cotton dhurrie. Allowing the vibrant color of your block printed table cloth to lift your mood. Instinctively rubbing a cashmere throw between your fingers whenever you pass by it. Losing yourself in your freshly laundered towels. ecru is remembering to enjoy the simple luxuries of your home.
We hope you love it, just as much as we love creating it.