Africa Prints February 03 2016, 0 Comments
While working on the "Africa" collection a lot of research went to create the prints for the textiles in the collection. Weaving has many spiritual meanings to many African tribes, for some it is an analogy to human reproduction and resurrection. Today for many tribes there is still cultural significance in the weaves and prints used in their textiles. We used much of this information as inspiration while producing the blocks and picking the colors for our table linens.
You can find our "Africa" collection on sale here.
(Images courtesy of ecru)
Take me to the Tropics Pop Up Shop May 08 2014, 0 Comments
Last week we took Kuwait to the tropics, with the launch of our Summer 2014 “Take me to the Tropics” collection at Dar Al Funoon. “Take me to the Tropics” is a collection inspired by the 1930s fascination for the Tropics, the discovery of exotic lands by propeller plane, multicolored fruits and jewel toned birds. This collection is an infusion of color, heat and romance that will transport you to balmy tropical escapes. The Pop-Up shop at Dar Al Funoon previewed ecru’s Summer 2014 latest collection of block printed textiles, handmade table accessories, handwoven cotton rugs, marble bowls and plates, brass light fixtures and resort clothing line ‘noon for ecru’. The new collection will be available online and in our boutique at AlOthman soon.
Seeing Stars October 30 2013, 0 Comments
Looking up at the stars makes us dream of something celestial. They keep us optimistic for something new. We are not only influenced by the stars in the sky, but the geometric shape of the star as well.
“For my part I know nothing with any certainty, but the sight of the stars makes me dream” Vincent Van Gogh
Images courtesy of Pintrest and ecru
Enchanting Jaipur June 25 2013, 0 Comments
After the hustle and bustle of Bombay we hopped on the train to enchanting Jaipur. Once there, we met with all the talented artisans we work with to discuss the production of new exciting ecru products for your home. Bright colors of thread were chosen for our embroidered crib charms at Sophia 203, cotton was dyed in unique colors to be woven into our dhurries, and bright paint was mixed to create unique combinations for our hand block printed fabric.
We can’t wait to show you what’s up our sleeves, but until then, here’s a little sneak peek of what went on in Jaipur.
Palm Trees, Ocean Breeze May 06 2013, 0 Comments
Growing up in the Middle East, especially in Kuwait, you cannot but help feeling a certain connection to palm trees. They evoke a sense of hospitality, rest, and abundance.
When summer comes along you eagerly await the date season when you can eat them ripe off of the tree. It’s not only the date palm that has a special place in our heart, but also the coconut palm that awakens our desire to escape to a secluded beach.
ecru created the palm print to bring you a welcoming sense of serenity. So why not enjoy some fresh dates and coconut water this summer while relaxing on our palm cushions.
(Images courtesy of Pintrest, Ruby Lane, & ecru)
ecru's Pop Up Launch April 16 2013, 0 Comments
Please join us at the launch of ecru. We hope you love it, just as much as we love creating it.
ecru Soundtrack, Carmen Miranda's I Like You Very Much April 01 2013, 0 Comments
We can never get enough of Carmen Miranda’s upbeat energy and music. Her songs, especially ‘I Like You Very Much’, inspire us so much that she became the muse for our ‘Carmen’ range.
The 'Carmen' Bowls March 25 2013, 0 Comments
Fruits are always a great way to sweeten your day especially if they are exotic like a pineapple. That’s why we are happy to introduce you to the ‘Carmen’ bowls, as they are inspired by Carmen Miranda’s fruity headdress.
Our ‘Carmen’ bowls are first hand carved in wood, and lacquered in a special varnish before they are carefully silver leafed. Super thin sheets of silver are hammered, so they are thinner than paper. The leaf is then placed on the lacquered bowl so gently that one cannot breath during the process as the silver may fly away. Once these bowls are filled with fruit they are sure to freshen up your kitchen counter or table.
Artichoke, Baby March 11 2013, 0 Comments
When spring blooms, it means fresh possibilities are around every corner. Other than the excitement of warmer weather that is affiliated with the season, there is the endless range of delicious produce.
A favorite spring vegetable of ours is the artichoke, and what’s not to love about an artichoke. It’s hard exterior when peeled leaf by leaf exposes a soft and scrumptious heart. One of our signature prints at ecru is baby artichokes. So while you wait for our launch, why don’t you eat up some to satisfy your craving.
(Images courtesy of Basquiat, Laurie Frankel, Slate, Snippet & Ink, and ecru)
Dhurrie Weaving March 04 2013, 1 Comment
I hadn't been in India a very long time before I was sent on a dhurrie mission. My charismatic boss Munnu Kasliwal, who was a firm believer in perfecting tradition, sent me to create a series of dhurries for the floors of his new store.
For those of you unfamiliar with it's traditional name, a dhurrie is a hand woven carpet, traditional to India and can be made of cotton, wool, jute or silk. It is however; more commonly made in cotton and is known to cool your house in the summer, and warm it in the winter.
I had no idea what to expect as I was on my way to the factory. I drove miles outside of Jaipur, listening to my iPod for about an hour, happy to be out of the office and into the country. The driver off roaded for a while before we arrived at what looked like a farm dotted in what appeared to be multicolored bridges.
It was an incredible site.
I was in front of a field of pit looms where weavers sit in seats made into the earth, with their feet dangling in pits under oversized looms, using both their hands and feet to weave.
I felt that I had entered into a world that time had forgotten. There wasn't a machine in sight. The weavers somehow appeared to be part of the Earth. I'm not one to use phrases such as 'organic', but in a way, it seemed as though the two complemented each other.
One of the weavers told me that this specific village was known to have the best dhurries in Rajhastan, but he was from this village and was bound to think so. I was mesmerized and spent the entire day watching how they separated the yarn, how they mounted the looms, how they sat and wove using both their hands and feet while singing away to Bollywood hits from the 50s.
Thought I'd share.
A Collaboration Made In Heaven February 18 2013, 0 Comments
Collaborations are exciting! Especially when you are combining forces with someone so colorful and bright.
ecru has joined forces with the talented Sophia Edstrand of the whimsical Sophia 203 to create an array of products that will add a little bit of fantasy into your life. Sophia 203's line of accessories involves an exquisite embroidery technique that was traditionally used to adorn miniature Hindu God figurines. Today Sophia uses this intricate handicraft to create contemporary accessories.
It is quite thrilling to embroider ecru's unique prints in such a beautiful way, and we can't wait to share this collaboration with you.
(Images courtesy of Sophia 203 and ecru)
Comforting Grey February 11 2013, 0 Comments
There's something calming about the color grey. It evokes a certain kind of romance, especially when it's raining outside and all you want to do is cuddle on your couch with that perfect someone or that perfect cup fo tea.
ecru uses it's signature chinchilla grey to create a sense of comfort. A perfect neutral that is flattering with any bright color, and we love to pair it with our lemon-drop yellow to make it pop. One of the ways we combine these colors organically is by creating a grey lantern. Once you turn on the light the flash of yellow illuminates through the grey, achieving the ultimate sense of serenity.
(Images courtesy of John Drysdale, Garance Dore, Hans Feurer, Life Magazine 1948, and ecru)
Welcome to our Dream World January 08 2013, 0 Comments
ecru is a lifestyle more than a product.
It's appreciating discreet scents from the jasmine bush that linger outside your door.
Connecting with the artisan responsible for your intricate cotton dhurrie. Allowing the vibrant color of your block printed table cloth to lift your mood. Instinctively rubbing a cashmere throw between your fingers whenever you pass by it. Losing yourself in your freshly laundered towels. ecru is remembering to enjoy the simple luxuries of your home.
We hope you love it, just as much as we love creating it.