The Heart of the Home August 07 2013, 0 Comments
All the energy of the house is dictated by what is happening in the kitchen. Sometimes people forgo the comfort of a couch when visiting friends to hover around the host while they are preparing a meal. The best kitchens are the rustic ones that make you feel you are inside “the heart of the home”.
We love kitchens here at ecru, because it’s where all our meals are being made. Especially when a cake is being baked in the oven and the whole house smells divine.
(Images courtesy of Pintrest)
Enchanting Jaipur June 25 2013, 0 Comments
After the hustle and bustle of Bombay we hopped on the train to enchanting Jaipur. Once there, we met with all the talented artisans we work with to discuss the production of new exciting ecru products for your home. Bright colors of thread were chosen for our embroidered crib charms at Sophia 203, cotton was dyed in unique colors to be woven into our dhurries, and bright paint was mixed to create unique combinations for our hand block printed fabric.
We can’t wait to show you what’s up our sleeves, but until then, here’s a little sneak peek of what went on in Jaipur.
Quentin Blake's World of Whimsy March 20 2013, 0 Comments
Nostalgia for our childhood can be triggered by anything. Here at ecru Quentin Blake’s illustrations immediately take us back to ours, especially the pictures that accompanied Roald Dahl’s marvelous stories. The cheerful quality that his drawings have is what makes his illustrations so uplifting. Blake’s whimsical drawings are an inspiration for our ‘Little Ones’ collection. We wanted to make sure our children’s line brings enough magic into your child’s world as Quentin did into ours.
(Images courtesy of Quentin Blake)
Endless Blue March 13 2013, 0 Comments
There’s nothing like a bright blue sky once the sun shines and clears out a dark storm. That perfect smell of clean air all around you feels like a never ending dream. Sitting on the grass looking up at the majesty of the sky, or lying on the sand while taking in the different shades of blue the sky creates as it touches the sea.
And Since ecru’s leading collection is ‘By The Sea’, it’s only natural for us to be inspired to use different shades of blue in our prints and products. Ultimately creating a sense of calmness and coolness in your home during the long hot summer.
(Images courtesy of Milton H. Greene, ecru, Design Sponge, and Vivere)
Dressing Up A Room March 06 2013, 0 Comments
Decorating a space is similar to dressing up. You either start from an individual piece and work around it, or choose a color palette and decorate according to the colors you have in mind.
We are constantly fed images of extremely stylish people doing regular, or extra-regular, activities. Photographers behind street style blogs are a major part of ecru’s mood boards. The way people dress today is eclectic and stimulating. You either see someone clashing prints or going monochrome from head to toe. It's the same way with decorating, you either you clash pieces and fabrics or choose to stick to a certain color scheme.
(Images courtesy of Garance Dore, The Sartorialist, Jak & Jil, and All The Pretty Birds)
A Collaboration Made In Heaven February 18 2013, 0 Comments
Collaborations are exciting! Especially when you are combining forces with someone so colorful and bright.
ecru has joined forces with the talented Sophia Edstrand of the whimsical Sophia 203 to create an array of products that will add a little bit of fantasy into your life. Sophia 203's line of accessories involves an exquisite embroidery technique that was traditionally used to adorn miniature Hindu God figurines. Today Sophia uses this intricate handicraft to create contemporary accessories.
It is quite thrilling to embroider ecru's unique prints in such a beautiful way, and we can't wait to share this collaboration with you.
(Images courtesy of Sophia 203 and ecru)
Our Printing Process January 15 2013, 0 Comments
The thing that gets me the most excited when I first look at a textile, isn't the way it feels, isn't the brightness of its color or the sheen of its weave. It's the process behind it. Technique has always been an obsession of mine, and the technique of block printing is a fabulous one.
Every aspect of block printing is beautiful. From the wood block itself, which is meticulously chiseled, by an artisan who has been trained for years to prefect his craft. To the swatches of jute used to hold the pigments on which the blocks are stamped.
And what I love about block printing is it's lack of pretentiousness. It does not scream of the amount of work that is put into it's production.
Here's a little bit about the technique:
Blocks are made in a series, each block represents one color, the more colors in a print, the more blocks are made.
Once blocks are chiseled, and the pigments for a print are made and ready, a different set of artisans (the stampers) take control of the process. The stampers use the chiseled blogs to gently tap onto swatches of jute fabric which hold their respective colors. The drenched block is then tapped on the chosen, stretched fabric, until it dries.
The pressure of the tap while printing has to be of such a perfect mix of firm lightness, that it is enough evidence to differentiate an experienced stamper from another.
In a block printing workshop there can be up to two dozen stampers, each can produce a different looking fabric, even if using the same print and color, solely based on their tap.
The outcome of a block printed fabric depends on every person involved in it's making - from the designer to the block printer to the stamper. The look of a fabric can change based on any of these person's styles or moods. It is a highly sensitive process.
The perfect block printing quality is when one cannot tell where the print begins, and where it ends.
It is a beautiful technique of printing, we hope you love it as much as we do, as there are a lot of exciting prints coming your way.
Love from Jaipur,
*(images courtesy of Alfred Tarazi)
Welcome to our Dream World January 08 2013, 0 Comments
ecru is a lifestyle more than a product.
It's appreciating discreet scents from the jasmine bush that linger outside your door.
Connecting with the artisan responsible for your intricate cotton dhurrie. Allowing the vibrant color of your block printed table cloth to lift your mood. Instinctively rubbing a cashmere throw between your fingers whenever you pass by it. Losing yourself in your freshly laundered towels. ecru is remembering to enjoy the simple luxuries of your home.
We hope you love it, just as much as we love creating it.