Emilie Louise Fölge Designer of the Fin de Siècle Vienna November 28 2018, 0 Comments

Emilie Louise Flöge

Emilie Louis Fölge is known for being Gustav Klimt's muse and companion.  However, in addition to being Klimt's lover and collaborator, she was a successful fashion designer and businesswoman.  She preceded Coco Channel as a revolutionary in the fashion world.  Emilie opened her salon in Vienna in 1910 where she produced avant-garde designs which included empire waist garments, wide sleeves, and beautifully designed panels inspired by Hungarian and Slavic embroidery.  She favored loose bodices like modern caftans making her part of the Reform Dress Movement.  Fölge's designs were successful when Vienna's retail world was split between ready to wear sold to the masses in department stores and skilled tailors that served the elite class.  Her "playful approach to retail design set a precedent for contemporary concept stores like Colette in Paris, 10 Corso Como in Milan, and Dover Street Market in London" (Harpers Bazaar).  


(Images courtesy of Pinterest and Harpers Bazaar via Getty Images) 

Glamorous Lovers February 14 2018, 0 Comments

Old Hollywood Lovers

There is something magical about old Hollywood couples.  They always look absolutely gorgeous and glamorous.  Their affairs always seem to come out from the movies they acted in.  Above are a few of my favorite couples.  Happy Valentines!

From top left: Laurence Oliver and Vivian Leigh, Richard Burton and Elizabeth Taylor, Arthur Miller and Marylin Monroe, Humphrey Bogart and Lauren Becall, Carole Lombard and Clark Gable, Frank Sinatra and Ava Gardner, Spencer Tracey and Katherine Hepburn.  

(Images courtesy of Google Images Search) 


Bewitched October 10 2017, 0 Comments


Halloween is around the corner!  The excitement of finding or creating a costume is already upon us.  As an avid fan of old movies and old Hollywood, I went on a search for vintage costumes and stumbled on these retro witches. What's better than a glamorous witch? 


(Images courtesy of Pinterest) 

Hitchcock's Blondes October 29 2015, 0 Comments

If it's one thing we have in common in the ecru office, it's the love of old movies.  Since Halloween is around the corner, I cannot help but getting the urge to binge watch my favorite Hitchcock thrillers.

Hitchcock was famous for casting beautiful blondes in his movies.  They were always dressed impeccably by Edith Head, at least his movies from the 1950s and early 1960s.  My personal favorite is Grace Kelly's characters in To Catch a Thief and Rear Window.  


(Stills courtesy of Hitchcock's Rear Window, The Birds, Vertigo, and To Catch a Thief)

Arthur Elgort's Moving Snapshots March 24 2014, 0 Comments

"You can take a picture or you can make a picture.  I much prefer the latter." 

Arthur Elgort knows how to bring out the best of his subjects, especially when he is taking pictures of active women.  Known for his snapshot style, Elgort enjoys moving with his subjects as he takes his pictures.  He started his career as an as an assistant to fashion photographer Gosta Peterson.  Elgort became influenced by Peterson's use of natural light. In the 1970s Arthur took a series of women in white bathing suits in different forms of activity.  These images are quite striking and "moving".  


(Images courtesy of Arthur Elgort for Vouge and Vogue UK)


A Shade Better November 20 2013, 0 Comments

“I like to make people look as good as they’d like to look, and with luck, a shade better.”

Norman Parkinson had a candid approach to his photography, and that approach made his subjects always look great.  The Englishman started his long career shooting debutants for London’s society magazines. He was bored with the static way models posed in studios, so he decided to move them outside away from artificially lit studios. When he moved to New York in the late 1940s he brought his new style with him.

Parkinson referred to himself as a “snapper” rather than an artist. Even if his images are quite elegant, they always have an element of reportage. That’s what makes his photographs so special.


Images courtesy of Pintrest and Vogue. 



Horst P. Horst, the Regular Avant-Garde September 02 2013, 0 Comments


“I like taking photographs, because I like life.  And I love photographing people best of all, because most of all I love humanity.”  

During Horst P. Horst’s sixty year spanning career he was able to capture images of elegance, style, and glamour but always by filling them with life.  Horst’s career started in Paris with French Vogue in the 1930s and soon after he moved to American Vogue.

His famous images are from the magazine during the interwar period, when he was highly influenced by many of his friends in the art world.  He “tamed the avant-garde to serve fashion.”  Horst’s summer covers for American Vogue show this playful artistic aesthetic that took something regular, such as putting on lipstick, by making it fantastic.


(Images courtesy of Vogue)





Royal Blue August 05 2013, 0 Comments

There is nothing like a rich color to make a space look chic.  Royal blue is one of those colors.  It’s that deep shade of blue that engulfs you like the waves in Hokusai’s prints. 


The name of the color is rumored to have been invented by a miller in Somerset, England who won a dress making competition for the British Queen in the early 1800s.  We love to use royal blue here at ecru, and we cannot wait to introduce you to different prints in this color for the upcoming fall and winter season.  

Crab Floor Cushion sold at 40KD and Sophia 203 for ecru Small Lovebird Pouch sold at 30KD.




(Images courtesty of Hokusai, Vogue Portugal, and ecru) 




Nina Leen Finding Beauty In The Ordinary July 31 2013, 1 Comment

Nina Leen enjoyed photographing everything, but she had a special way of making the mundane look interesting.  Her subjects included her dog, different species of animals, American women and adolescents, and abstract artists.  

The Russian photographer lived in Germany, Italy, and Switzerland before she moved to the United States in the 1940s to became one of the first female photographers for Life Magazine.  Leen ended up shooting 50 cover stories for the publication.

Her series of photographs for Life Magazine focused on her fascination with everyday pedestrian life in America.  Leen was known for making her subjects feel comfortable, and that’s why her images of “regular” women have a certain ease to them.  


(Images courtesy of Life Magazine & Pintrest) 

John Rawlings' Beauty of Naturalness May 13 2013, 0 Comments

“I want to make beautiful pictures, pictures that tell a story, catch a mood”, and that is exactly what a John Rawlings’ photograph does.  

John Rawlings is a fashion photographer who became famous for his pictures published for Condé Nast from the 1930s to the 1960s.  The beauty of his images is that they sell the lifestyle that goes with the dress.  He started his career as a display artist and caught the eye of Condé Nast through his candid photographs of Saks Fifth Avenue Shoppers.  Rawlings took many glamorous images of beautiful people in beautiful clothing, however, he always created a certain ease in his images. 

It’s his photographs of resort wear for magazines such as Vogue and Glamour that we are particularly  interested in.  John made sure that the women he was shooting looked effortlessly stylish lounging around in their bathing suits. 


(Images courtesy of Vogue, Conde Nast, Glamour, and Pintrest) 

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