Arthur Elgort's Moving Snapshots March 24 2014, 0 Comments

"You can take a picture or you can make a picture.  I much prefer the latter." 

Arthur Elgort knows how to bring out the best of his subjects, especially when he is taking pictures of active women.  Known for his snapshot style, Elgort enjoys moving with his subjects as he takes his pictures.  He started his career as an as an assistant to fashion photographer Gosta Peterson.  Elgort became influenced by Peterson's use of natural light. In the 1970s Arthur took a series of women in white bathing suits in different forms of activity.  These images are quite striking and "moving".  


(Images courtesy of Arthur Elgort for Vouge and Vogue UK)


Everything's Rosy November 18 2013, 0 Comments

With this grey weather you need a little bit of color to cheer you up.  It does not have to be too bold or bright, but something subtle and soft.  Rose pink is a shade that perks you up without being overwhelming.  We have created some products in rose to add a little comfort to your home.  


Rose Crab Head Jali Table Cover 170x250cm sold at 42KD and 170x350cm sold at 52KD.


Images courtesy of Pintrest, Vogue, and ecru


Alfresco September 11 2013, 0 Comments

The breeze these mornings indicates that the temperature is dropping.  It still might be too hot to entertain outdoors, but we can’t help thinking about all the different set ups we can create when it is cool enough to sit outside.  Dining alfresco naturally makes a dinner party more relaxed and guests can socialize at ease.   

We have been inspired by many beautiful outdoor settings, and we can’t wait to use our  ecru products for the upcoming social season. 


(Images courtesy of Coco & Kelly, Pintrest, and ecru)

The Heart of the Home August 07 2013, 0 Comments

All the energy of the house is dictated by what is happening in the kitchen.  Sometimes people forgo the comfort of a couch when visiting friends to hover around the host while they are preparing a meal.  The best kitchens are the rustic ones that make you feel you are inside “the heart of the home”.  


We love kitchens here at ecru, because it’s where all our meals are being made.  Especially when  a cake is being baked in the oven and the whole house smells divine.


(Images courtesy of Pintrest

Royal Blue August 05 2013, 0 Comments

There is nothing like a rich color to make a space look chic.  Royal blue is one of those colors.  It’s that deep shade of blue that engulfs you like the waves in Hokusai’s prints. 


The name of the color is rumored to have been invented by a miller in Somerset, England who won a dress making competition for the British Queen in the early 1800s.  We love to use royal blue here at ecru, and we cannot wait to introduce you to different prints in this color for the upcoming fall and winter season.  

Crab Floor Cushion sold at 40KD and Sophia 203 for ecru Small Lovebird Pouch sold at 30KD.




(Images courtesty of Hokusai, Vogue Portugal, and ecru) 




Nina Leen Finding Beauty In The Ordinary July 31 2013, 1 Comment

Nina Leen enjoyed photographing everything, but she had a special way of making the mundane look interesting.  Her subjects included her dog, different species of animals, American women and adolescents, and abstract artists.  

The Russian photographer lived in Germany, Italy, and Switzerland before she moved to the United States in the 1940s to became one of the first female photographers for Life Magazine.  Leen ended up shooting 50 cover stories for the publication.

Her series of photographs for Life Magazine focused on her fascination with everyday pedestrian life in America.  Leen was known for making her subjects feel comfortable, and that’s why her images of “regular” women have a certain ease to them.  


(Images courtesy of Life Magazine & Pintrest) 

Claire McCardell's Form and Function July 03 2013, 0 Comments

Beautiful design always catches the eye, but when there is functionality to a dress you feel a stronger bond to the piece.  Claire McCardell was famous for her sophisticated and functionally designed clothes, which was a reflection of American women’s needs in the 1940s and 1950s.  

Considered to be the founder of American ready-to-wear fashion, McCardell felt it was necessary to make clothes both comfortable and feminine.  She felt that a woman when comfortable in what she wore can be quite elegant, and stated “clothes may make the woman, but the woman can also make the clothes.”  

Her design aesthetic of “casual elegance” is one of our mottos here at ecru, because life is all about the simple luxuries.  



(Images courtesy of Pintrest) 

ecru's Soundtrack, Frank Sinatra's Come Fly With Me June 26 2013, 0 Comments

Summer has arrived in full force, which means it’s time to escape the heat.  Franks Sinatra’s ‘Come Fly With Me’ is the perfect song to listen to as everyone is packing their bags and jetting off to different corners of the world.  


Enjoy your summer getaway,  


Take A Dip May 29 2013, 0 Comments

Swimming in the sea is exhilarating especially the feeling of salt all over your body after a dip.  However, sometimes you need to balance out the invigorating energy of the sea by dipping into a nice cool pool afterwards.  

Swimming pools create a certain serenity in the home and add the perfect element to a garden.  As the temperature is rising we have been inspired by beautifully designed pools and the spaces that surround them.

These pools not only make you want to take a nice relaxing swim, they also invite you to unwind with friends as you lounge by the pool...    


(Images courtesy of Pintrest and Architectual Digest) 


Arabesque Mysticism May 20 2013, 0 Comments

Moroccan architecture always mystifies with it’s intricate geometric shapes.  Whether it’s the  detailed floor tiling that was set by hand, or the amazing patterns created by the repetition of shapes in the building. 

Other moving arabesque structures are the beautiful Jalis in Indian palaces.  They also have a certain allure, and that comes from the meticulous work that has gone into them.  


Traditional arabesque architecture and the craftsmanship that has gone into these magnificent structures has influenced us at ecru.  This has led to the production of the Geo Flow Print table mat and napkin, so your mind kind wander to Morocco and dream of Mughal India.  



(Images courtesy of Wikipedia, Pintrest, & ecru) 

John Rawlings' Beauty of Naturalness May 13 2013, 0 Comments

“I want to make beautiful pictures, pictures that tell a story, catch a mood”, and that is exactly what a John Rawlings’ photograph does.  

John Rawlings is a fashion photographer who became famous for his pictures published for Condé Nast from the 1930s to the 1960s.  The beauty of his images is that they sell the lifestyle that goes with the dress.  He started his career as a display artist and caught the eye of Condé Nast through his candid photographs of Saks Fifth Avenue Shoppers.  Rawlings took many glamorous images of beautiful people in beautiful clothing, however, he always created a certain ease in his images. 

It’s his photographs of resort wear for magazines such as Vogue and Glamour that we are particularly  interested in.  John made sure that the women he was shooting looked effortlessly stylish lounging around in their bathing suits. 


(Images courtesy of Vogue, Conde Nast, Glamour, and Pintrest) 

The Big Reveal April 30 2013, 0 Comments

We finally got the chance to introduce you to our world, last week, at the launch of the ecru’s Pop-Up shop at Dar Al-Funoon.  It wouldn’t have been a success without all of your amazing support. Our aim is to make sure you are constantly enjoying the simple luxuries of your home.  

We hope you love it, just as much as we love creating it.


Noor & Nur

(Video courtesy of Saud Al-Khateib for ecru)

Havana Dreams April 08 2013, 1 Comment

Havana is a destination that is on top of our list for a fantasy trip.  Who wouldn’t want to visit a city suspended in mid-century design?  

We dream of walking through it’s narrow alleyways under its hanging balconies, then heading to the beach in a vintage car, and ending our nights dancing away to salsa beats.  You can see why we would want to jet away to Cuba, but in the meantime we can only immerse ourselves with beautiful imagery of this mesmerizing city.  


(Images courtesy of Pintrest and the Web) 


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