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Blog — Family

ecru's inspiration and a look behind the scene of how we make our products

Noor

Where do we see moments of your personality in the ecru collections? I love the pieces that look treasured and collected from the very beginning. Pieces such as our teak arabesque trays, our brass dotted bowls, and our palm etched glass plates. I truly believe that in a hundred years- they are designs that will remain treasured and relevant. As for fabrics- I love making the perfect- slightly off and organic. That’s why I designed our gingham in a more elongate crossover and I knew that the artisans would sometimes not line it up perfectly- I find massive charm in that. Also our skinny palm print with the darker background puddle was meant to create an old school ikat polka...
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Growing Up As A Brand

It’s been 7 years since we started our project, ecru, creating things we love.As we develop so does our aesthetic and therefore the pieces we create. It happens organically, every year our character grows, it ages, happily.We wanted that growth to be represented in our branding specifically the synthesis of our personal life styles and Middle Eastern culture. A fused aesthetic, bold and varied. We couldn’t have thought of a better outfit to tackle this than Storm Studio. Nour & Charles were able to curate and define ecru in a way that has allowed us to take that extra step up, to understand who we are better, and more importantly how to relay that to you.For that we are eternally grateful....
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The Technicolor Wizar

When I first met Shaivyya I was taken by her bold prints and stark colors which overlapped in the most interesting formation of stripes. I loved what she was doing and her eye, the way she looked and captured the city we both love. We spoke and clicked instantly, despite working at a distance we managed to create a flirty collection of summer dresses using Shaivyya’s mad prints, as well as table cloths that could be doubled as pareos or picnic matts. We created a collection inspired the lungi or wizar, a checkered seafarers garment that can be found all over Asia, from India to Kuwait! Here is our take on it, in technicolor of course.  Nur Shop the collection...
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Words of Love with Abdullah Al Awadhi

Two years ago we set on a collaborative journey with our talented friend, the designer and architect Abdullah Al Awadhi. An avid lover of calligraphy, we decided to use his artwork on a linen bisht. His calligraphy consists of different words of love, so we lined our bisht with these words.  A few weeks ago I had a conversation with him about his favorite calligraphy and words of love, about women who inspire him, and how his mother is a constant source of encouragement.  Below you can find the interview in English and Arabic.     Why did you choose to collaborate with ecru? It’s very important, and very hard at the same time, to know your limits.  To know what...
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Indian Remedies

There is no way that I could go about my day or tackle the work I have to do without my support system, which includes many people of course, but today I’m going to tell you about the ones at home. Our team at home consists of three extremely wonderful women who keep our house cosy, clean and warm. We all feel very lucky to have them working with us.  What I love most is their knowledge of Indian remedies. I’ve asked Manbhari ji, Anita ji and Lakshmi ji to share one of each of them with you. Manbhari Ji Whenever we have had a fever, or more violently, when Livio had dengue, Manbhari ji would pick a leaf from...
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Noor Tehini the Gift of Wellness

Hussah met Noor through their husbands, old college friends, and immediately hit it off.  On a sunny spring day in Sharjah over a pool lunch, they talked about everything and anything.   But what bonded them was their love for their work.  Noor's latest endeavor is Goodness, the Middle East's first platform dedicated to holistic wellness.  She took a detour from her fashion background and decided to focus inwards and saw the space for it in the Middle East.  Always a calming presence that can be heard through her voice on the Goodness Podcast, a podcast that tackles everything women tend to shy away from.  We delved into her world, by gifting her things that can fill her life holistically.  Shop Noor's...
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Shweta Sharma the Gift of Intimate Beauty

Shweta Betty is a Freelance Fashion Editor & Costumier based in Bombay. More specifically in our favorite area of Bombay, Bandra. Bandra is in the north  of Bombay. It is on the sea, has adorable lanes lined with old bungalows, Aunties chatting on benches, balloon vendors walking around with their bikes, cats napping under coconut trees. This is where you will find Shweta Betty.  Her universe, and her color palette are very personal, intimate . The stages she creates are poetic, with a strong sense of aesthetic that uplift the reality of day to day life . She represents for us this precious value we try to encourage with ecru: integrate beauty in our everyday life through rituals and lifestyle. Follow...
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Nour Sabbag the Gift of Friendship

Nur Kaoukji and Nour Sabbagh go way back, way way way back. They did a series of beautiful pop ups together in Beirut called 'Beirut Loves'. Today Nour is a good friend to everyone on the ecru team and is doing something extremely special for us with her outfit Storm Studio, but that is another story entirely that we will soon be very excited to share. Nour is a photographer, a creative director, a designer, to name a few. Her universe is vast. One of Lebanese root mixed with Parisian upbringing and shaken with a lot of exposure. If she were a cocktail, she would be one that surprises you, but is warm and familiar. She has an untamed eye that is...
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Nour Flayhan the Gift of Creativity

Nour is a force. Take a tombola and mix in some jasmine, coffee grains, feminism, orange blossom, fierce curls, dreams, sand, activism, divine femininity and there you have her. All mixed into one. Lebanese, born in Boston with a childhood both in Kuwait and Lebanon, Nour is proud of her heritage, proud of the mix of life that she has been exposed to and represents, very well. Her drawings make us dream, they inform and break us and lift us up again with the reminder to always have hope, to always stand and be vocal for what you believe in. A woman who never ceases to impress us.  Follow Nour's fantastical world on her Instagram.   (Images and illustrations courtesy of Nour Flayahan) 
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Claire Deroo the Gift of Color

Claire Deroo was raised in Paris and is no stranger to India. She has been frequenting the Pink City regularly since the age of five and has since turned into a permanent resident, much to the happiness of our Nur.  We love Claire's aesthetic, it's vibrant, brave and daring. Claire is someone who really knows how to work with anything she finds, making magic out of very little, and never shies away from boldness . She often surprises us, be it for her color choice and design of precious stones or her ability to decorate and host an event or dinner, or anything that involves a good time really, like you've never seen before. Not to mention her innovative window...
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