Blog

The Midas Touch December 11 2014, 0 Comments

Who doesn’t love something shiny?  It catches your eye and lets it linger on it, especially gold.  Gold as a metal is bright yellow dense, soft, and malleable which makes it desirable.  We did not use gold itself for our products, but we used it as a color.  For our Zubaidi print we used black and gold for the Holiday Season.  To add the perfect little sparkle to your table. 

Zubaidi Place Mat and Napkins can be found at our shop in shop at AlOthman. 

Hussah 

(Images courtesy of ecru and Pintrest) 

 


Beaton's Magic December 04 2014, 0 Comments

I’ve seen Cecil Beaton’s images often.  Every time I come across them it feels as I've just stumbled across them.  Recently I’ve been thinking quite a lot about Beaton’s images, specifically the ones he took in the 1920’s and early 1930’s.  The Metallic Alphabet Charms ecru produced in collaboration with Sophia 203 reminded of these images.  He shot them in black and white, but they have this beautiful sheen to them.  Beaton had this ability to make his images look magical. 

Hussah 

(Images courtesy of Cecil Beaton) 

 

 


Caravan Dreams November 27 2014, 0 Comments

 

A few weeks ago we had the pleasure of decorating a client's winter tent for her.  She wanted to update the traditional bedouin bait shar she had and make it look modern and chic.  We filled it with our striped Tokyo Dhurries to match the seating and cushions lines.  We made sure to stick to the Arabian nights feel and keep the seating on the floor.  We kept our brass stars and marble bowls on the floor for the snacks and food. Thanks to our client this project was a creative and fun collaborative process.

Rugs, Trays, Candle Stands, Bowls, Cushions, and Lanterns are all available online.


Take Me to the Tropics April 16 2014, 0 Comments

 

Are you ready to come with us to the tropics? ecru's Summer 2014 "Take me to the Tropics" collection will be available at Dar Al Funoon from April 29th to May 1st, 2014. 

 


Arthur Elgort's Moving Snapshots March 24 2014, 0 Comments

"You can take a picture or you can make a picture.  I much prefer the latter." 

Arthur Elgort knows how to bring out the best of his subjects, especially when he is taking pictures of active women.  Known for his snapshot style, Elgort enjoys moving with his subjects as he takes his pictures.  He started his career as an as an assistant to fashion photographer Gosta Peterson.  Elgort became influenced by Peterson's use of natural light. In the 1970s Arthur took a series of women in white bathing suits in different forms of activity.  These images are quite striking and "moving".  

Hussah

(Images courtesy of Arthur Elgort for Vouge and Vogue UK)

 


Hot For Pink February 12 2014, 0 Comments

Valentine's day is so close, we can't help being in a romantic mood...Red might be color of passion, but hot pink can be just as sensual.   Bolder than the other shades of pink, hot pink is playful and we love using it whenever we can in our products.  And it is quite hard to avoid pink during production, as it is "the navy blue  of India". 

Sophia 203 for ecru Charms and Pouches available at our boutique at AlOthman.

Hussah

(Images courtesy of Pintrest)

 

 

 


Tropical Bath February 03 2014, 0 Comments

When you don't have the time to go to the tropics, you can bring the tropics to you.   I thought the best way to do this is by adding plants to my powder room

Plants make any bathroom fresh, lush, and inviting.  They almost recreate the essence of a tropical jungle.  And since it's still cold and gloomy outdoors, I can try to escape my reality while I take my daily shower. 

 

Hussah

(Images courtesy of Pintrest) 

 

 

 

 

 


ecru Sale January 15 2014, 0 Comments

 

Make sure to check out our fifty percent sale on selected items online and in our shop at AlOthman.  


Block Print Influence December 09 2013, 0 Comments

The artist Anwar Behbehani recently talked to Khaleejesque Magazine about the inspiration she received from ecru’s creative director Nur Kaoukji during Nuqat’s 2012 block printing workshop. 

Nur gave a speech during Nuqat’s 2012 conference and a small workshop on block printing, which led Anwar to create a print that she used in products produced by Sadu House and sold at this year’s Nuqat’s Culture Shock Confrence.  It is a delight to see a young artist use an ancient technique in her work, and we love working with artisans in creating block printed products.  The full article on Anwar’s experience in Nur’s Nuqat workshop can be found here.  

Hussah

(Images courtesy of ecru and Khaleejesque)


Everything's Rosy November 18 2013, 0 Comments

With this grey weather you need a little bit of color to cheer you up.  It does not have to be too bold or bright, but something subtle and soft.  Rose pink is a shade that perks you up without being overwhelming.  We have created some products in rose to add a little comfort to your home.  

 

Rose Crab Head Jali Table Cover 170x250cm sold at 42KD and 170x350cm sold at 52KD.

Hussah

Images courtesy of Pintrest, Vogue, and ecru

 


Weaving for a Cause July 15 2013, 0 Comments

Collaborating with different manufactures encourages traditional handicraft techniques and the unique artisans behind them.  ecru’s kitchen and beach towels are produced by Kara Weaves a wonderful creative venture, from Kerala, with a social cause.  

 

Kara Weaves was born out of the need to give Kerala's handloom industry a much needed push.  The small team behind Kara works closely with various cooperative communities of handloom weavers to create customized products.

 

“Thorthu” is the finely woven cotton material used for the towels, which was traditionally used as Ayurvedic body-wipe fabric.   Handloom is used because pure cotton yarn is only suitable for slow speed spinning and weaving process.  This technique preserves the luster, color-holding, capacity, absorbency, softness, and durability of the cotton products.  

 

We have already introduced you to their bright towels this past spring, so stay tuned for our new range of colors and designs in our latest collaboration with Kara Weaves.  

Hussah

(Images courtesy of Hind Al Tamimi and ecru) 


The Chai Walla's cousin ... February 22 2013, 0 Comments

At 6.00 am this morning my eyes shot open. 

4 days left before I travel and I can physically feel the time tick. 

I've grown accustomed to this feeling - of being completely out of breath as the future of the World depends on whether you manage to meet all your suppliers in time.

I hit my first wall when I approached the printing workshop and realized that I could not hear the calming thumping of blocks being chiseled.  

The ten different radios were not simultaneously blaring Bollywood music. 

The smell of chai being brewed - absent. 

I could feel my temperature rise and my eyes widen. Trying to remain as composed as I could I began lightly in my bizarre mix of hindi-english:

'Bhaaiiiiiiiiiiiiisssaaaaabbbbbbbbbbbbbb, why, why, why!!!! Mausam bhaud Acha!! Storm is gone!! Whyyyy????!!' Forehead permanently crinkled.

We had experienced a bizarre storm a few days before which halted all printing due to pigments reaction to moisture. 

A group of some ten out of twenty printers were chatting away by their tables.

'No work today, Chai Walla's cousin expired '. 

My initial reaction was of complete confusion. Why would an entire factory stop working for the death of someone with whom they never met. 

Some of the artisans don't even know the Chai Walla by his first name. 

I looked at them blankly, got into the car and drove back to my office. I couldn't argue with death. 

I was now REALLY starting to stress.

When I entered my office I realized that the cleaning lady wasn't there. I looked to my phone to read 

'SORRY!! NEIGHBOR'S SHADI. OFF WORK FOR THREE DAYS. HAVE TO GO TO VILLAGE'

If it wasn't a funeral, it was a wedding. Plus I thought that we had reached the end of 'shadi' season, weddings were no longer taking place every two days. 

I sat at my desk and started to lightly tap my forehead on the table. How could they work like this, how unprofessional. 

People passed and married all the time !! 

I continued, silently cursing the day away. 

Until it dawned on me. 

The Chai Walla is an integral part of the factory. His job is to serve lovingly made chai while he sings and teases all the artisans, around four times a day. And he does it well. Therefore his happiness is of the utmost importance and although they may not know his name, they will close up shop to show that his sadness means something to them. That they appreciate his untiring efforts to make them happy. 

The cleaning lady works everyday to make sure that one day she could also throw an extravagant wedding for her children. This is something really important to her. Why shouldn't she spend three days enduring the happiness and stress of her neighbor's important accomplishment. 

I couldn't help but suddenly feel that I was the one who maybe had it all wrong ... 


So here is a little tribute to our Chai Walla's cousin.

(Photos courtesy of ecru)



N.K









 


Welcome to our Dream World January 08 2013, 0 Comments




ecru is a lifestyle more than a product.


It's appreciating discreet scents from the jasmine bush that linger outside your door.
Connecting with the artisan responsible for your intricate cotton dhurrie. Allowing the vibrant color of your block printed table cloth to lift your mood. Instinctively rubbing a cashmere throw between your fingers whenever you pass by it. Losing yourself in your freshly laundered towels. ecru is remembering to enjoy the simple luxuries of your home.


We hope you love it, just as much as we love creating it.


Back to the top