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Blog — Craft

ecru's inspiration and a look behind the scene of how we make our products

Ya Bahar noon

This collection was inspired by the undulating waves of the sea.  Their ripples of blue and shimmering sheen.  I love the textures of the sea. It can be crisp, matte or brilliant all in a fraction of a moment.  This collection of matte handblock-printed poplin and shiny chanderi emulates just that.  Chanderi is a historical town located in Madhya Pradesh, India responsible for a hand woven fabric of silk and cotton that is absolutely regal. It is almost transparent, airy and romantic and floats on the skin.  Nur Shop the noon collection here.  Image by Prarthna Singh  
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Weaving Mastery

The feeling is indescribable.  Comparable only to war or natural disaster, that just won't end.  Making donations supply momentary relief.  They will be on going and necessary.  However nothing quenches the thirst to have all of this stop.  Immediately.   I had to leave Jaipur to come back to my family, but the weight of leaving behind my extended India family is immeasurable.  One can only pray this will pass.  Fast. Sometime in January we visited Nitesh ji and his workshops where we weave our dhurries.  These weavers are safe.  Relooking at these images fill my heart with warmth and I wanted to share them with you.   Nur Kaoukji 
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The Technicolor Wizar

When I first met Shaivyya I was taken by her bold prints and stark colors which overlapped in the most interesting formation of stripes. I loved what she was doing and her eye, the way she looked and captured the city we both love. We spoke and clicked instantly, despite working at a distance we managed to create a flirty collection of summer dresses using Shaivyya’s mad prints, as well as table cloths that could be doubled as pareos or picnic matts. We created a collection inspired the lungi or wizar, a checkered seafarers garment that can be found all over Asia, from India to Kuwait! Here is our take on it, in technicolor of course.  Nur Shop the collection...
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Handmade Signature

Our love for artisans handicraft work is never ending.  How they meticulously make objects using their hands is just mesmerizing.  We love to continuously work with these talented artisans, especially on our Signature Line.  They take great care to carve wood, inlay mother of pearl, and weld metal.   Behind the scene look on our wooden objects.   Our marble objects, piled up and ready to go.   
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Sophia Watanabe of Sophia 203

Growing up with grey icy, ivory, and white tones in Sweden, the most exotic and colorful places were the ones that attracted me the most.  After a short stop at a fashion school in Paris, I found myself in India.   I ended up in Jaipur, to be more exact, the Pink City.  No one depicts the magic of India better than Tim Walker.  It is exactly as mad, messy, magical, and happy as it seems.   My work with colors started when I worked for the French jewelry designer  Marie Helene De Taillac when my everyday work, was to select gemstones in perfect color nuances.   Living in our own dream palace, I met Nur and Deborah, who were great sources of encouragement...
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Priti Pugalia of Craft Boat

Today we are on a journey with Priti of Craft Boat.  Priti always wanted to see design as a way of life, she would train herself every day to go deeper into its fundamental elements and principles.  She believes that her role at Craft Boat, the brand that she established herself, is to facilitate a stage for the artisans which she works with to shine. For her design team to connect the dreams of other artists with the artisans. She does much more than just that we can tell you!  We worked with her on several pieces, such as the wonderful Stationery Trunks.   You are a bit of an octopus, doing and managing so many things at the same time, can you...
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Brigitte Singh

Today we meet the wonderful Brigitte Singh.  Her story is straight out of a fairy tale book.  We have always been in love with Brigitte's work and prints, so we jumped on the chance to work and collaborate with her.  Some pieces we bought directly from her, like her wonderful coats and quilts.  And on other pieces, we worked with her on creating new shapes using her beautiful textiles.  What was amazing when we launched her line, a lot of local clients were happy to access her again.  As they told us there was a shop in Kuwait that used to sell her work in the nineties!  Let's meet this treasure of a woman.  Find her beautiful collection here. What...
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Magic Mashru

Growing up in the Levant I was exposed to the beautiful fabric called ‘sayee’. A bright multicolored, striped fabric with a singular sheen, woven from a blend of cotton and silk, both matt but shiny, difficult to describe. It could be found in every self-respecting Levantine household. My mother had ‘dishdashas’ made from it. It was used for about everything, ranging from furniture upholstery, curtains, cushion covers, quilt covers, book covers to tissue boxes. If you could cover it, you did it with ‘sayee’! I was also lucky to visit Syria often, almost on an annual basis. My parents and godmother were interested by handicrafts. I was exposed to many of Syria’s talented artisans, including to the incredible ‘sayee’ weavers....
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Indigo, Kutch

Kutch is like no other place I’ve ever seen. Kutch means something which becomes intermittently wet and dry. It's a vast area comprised of hundreds of nomadic tribes who each have their own aesthetic culture and tribal regulation. Kutch existed for centuries on barter systems. Shepherds would give wool to weavers, who in return would weave them in return for extra wool. The area was devastated by a catastrophic earthquake in 2001 that scars it till today. Yet, the people of Kutch have only emerged stronger from the calamity. An array of Indian nonprofit organizations covered the region doing exceptional work to rejuvenate trade and empower the artisans of Kutch.  The artisans weave absolutely every imaginable type of textile, using...
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Khadi, Ahmadabad 

Khadi weaving is a government-subsidized industry created by Mahatma Gandhi in the 1920s. As part of the struggle for independence, Gandhi ji encouraged khadi cotton spinning and weaving to support self-sustainability throughout India. Today every main city has a khadi center, which purchases textiles from weavers all over India and sells it at a subsidized rate.  Khadi is a wonderful and versatile cotton cloth, cool in the summer and warm in the winter. Its handloom weave feel gives it charm and it becomes softer after every washing.  The khadi center, we visited, was an old and sleepy one. The basements were large. You had to make your way through corridors with piles of neatly stored fabrics. What would normally have...
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