Serpentine Dance Girl January 29 2020, 2 Comments

Several years ago I was attending a Renoir exhibit in the Royal Academy of Arts in London.  At the same time, they had a loop of the silent film of the dancer Loie Fuller dancing on display.  The film was mesmerizing.  Why do I remember it today, because I recently stumbled on an article on Loie Fuller.  

Fuller was one of the pioneers of modern dance.  She started her career in vaudeville in Chicago.  Loie developed her routine using improvisation, she created the Serpentine Dance.  After not getting the recognition at home, she moved to Europe.  In France, she became the embodiment of the Art Nouveau movement.  This short tinted black and white silent film embodies the spirit of the art movement of the time. 



Plum Time August 29 2019, 4 Comments


We are in the midst of plum season, which starts in June and ends in October.  We got in that color mood with our latest Ikat Kimono and Robes.  The colors in this vintage Encyclopedia pages are quite inspiring.


(Images courtesy of Pinterest and ecru)     



Ronan Bouroullec October 29 2018, 0 Comments

Ronan Bouroullec

Ronan Bouroullec

Ronan Bouroullec

Ronan Bouroullic

Every once and a while you stumble on a work of art that really moves you.  I recently stumbled on Ronan Bouroullec's work.  His drawings are graphic and bold.  Ronan is part of the brother design team Ronan & Erwan Bouroullec.  The paintings are part of his solo work.  The beauty of his drawings is the fluidity of them. 

(Images via Ronan Bouroullec) 

Pumpkin Spice October 17 2018, 0 Comments

Pumpkin Spice

We are waiting for the weather to get cold so we can get me cozy indoors in our robes.  Especially our new Orange Ikat Robe that reminds us of everything Pumpkin Spice.  

(Images courtesy of Pinterest and ecru)

Pink! October 03 2018, 0 Comments


October is Breast Cancer Awareness month.  As a treat and to create awareness for our customers we decided to give our customers a special discount on all our pink products.  Above are some of my favorite picks from the Pink selection. 


Last Dip of the Summer September 10 2018, 0 Comments

Blue Pools

Summer is almost over, even though the temperature is so high it does not feel like the summer is leaving us anytime soon.  However, it's the concept of summer and that vacation time is over.  The feeling that summer has come to an end, has made me longing for a dip in one of these beautiful pools. 


(Images courtesy of Pinterest) 

Tutti Frutti August 15 2018, 0 Comments

Tutti Frutti

Our latest cushion covers are bright and fun! Inspired by the beautiful colors found in fruits and flowers.  

(Images courtesy of Bon Appetit & Pinterest)  



Rawr! August 06 2018, 0 Comments


We love looking for inspiration for our prints.  Can you see the inspiration of color from the vintage Almanaque Magazine from 1960 we found for the Lionshead print?  

(Images courtesy of ecru and Pinterest) 

Color Block March 28 2018, 0 Comments

Color Block

I recently stumbled on these photos on Pinterest and was absolutely mesmerized by these buildings.  These color blocked buildings in Tiruvannamalai in Tamil Nadu, India are wonderful.  India is known for its vibrancy of color, but these buildings are something else.  All these color blocked buildings are domestic buildings.  How fun would it be to live in a candy house?

(Images courtesy of Vincent Leroux)

Barragán Pop March 05 2018, 0 Comments

Luis Barragan

I recently stumbled on Luis Barragán's house on the internet and was quite mesmerized by it.  The Mexican architect and engineer was influenced by Le Corbusier and European Modernism.  His buildings are an ode to the modernist movement.  Clearly, his beautiful house is also an ode to the simple lines of modernism.  

Luis Barragan

Louis Barragan

Luis Barragan


(Images courtesy of Google Images) 

Jewel Tones September 14 2017, 0 Comments

Jewel Tones

Autumn is all about transitioning from summer to winter.  The choices in your color palette change, they become deeper and more complex as you get ready for winter.  Pastels of summer become the jewel tones of the holiday season.  And as we gear up for our Holiday Collection, our palette is shifting as well...


(Images courtesy of Pinterest) 

The Color Factory August 09 2017, 0 Comments

I recently had the chance to relive my childhood at the Color Factory.  Color Factory is a pop-up experience in San Fransisco conceptualized by Jordan Ferney the event planner behind the amazing Oh Happy Day blog and shop.  The interactive experience features work by several artists and collaborators.  It was definitely worth the visit to experience the amazing colors and textures.  The little kid in me loved the macaroon wheel and the yellow ball pit the most!


(Images courtesy of Hussah Al Tamimi & Color Factory

Sherbert Walls July 17 2017, 0 Comments

There's nothing like drinking or eating an ice cold sherbert in the middle of the summer.  Our latest ikat loungewear reminds me of the color of delicious scoops of sherbert.  Even these walls do!


(Images via Pinterest) 

La Lune Turquoise June 14 2017, 0 Comments

For "La Lune" we used turquoise in different motifs and shades in several products. Turquoise is a cooling color, very useful to have around you in the hot summer Ramadan nights.  Here are several of our turquoise products that you can find on our "New" page.  

(Images courtesy of ecru)

I'm Just Mad About Saffron March 29 2017, 0 Comments

Saffron is one of the colors of our upcoming La Lune pop-up shop.  Make sure to stay tuned for the other colors we have in store...

(Images courtesy ecru, Pinterest, and Mark Rothko) 

Introducing Recycled April 27 2016, 0 Comments

Our fabrics are printed on long block printing tables that are 5 meters in length. Sometimes when we print cloth, we end up with an excess of meterage that can no longer be used. We have decided to reuse these scraps and make some of the pieces of our essential collection in order to reduce waste.  We hope you enjoy our recyclables!

(Images courtesy of ecru)

Aloha Hawaii April 20 2016, 0 Comments

Hawaii has always had it's appeal.  Sunshine, surf, tropical fruits, and hula dancers.   Who wouldn't want to spend time there?  What makes the place more appealing is the images from the 1950's of the islands.  From the advertisements to the black and white images of Elvis.  

(Images courtesy of Google Images and Pintrest) 

Flowers for Sale March 21 2016, 0 Comments

Who doesn't love the smell when walking into a lush flower shop?  Imagine working with flowers.  That would be a dream, the smells and the colors.  When I stumbled on these images of flower sellers on the internet and my fantasy of working with flowers grew stronger.  Now I just need a bike to carry all my flowers...


(Images courtesy of Pintrest and The Sartorialist) 

Bright Facade February 29 2016, 0 Comments


One of the most exciting things to do while traveling is walking around different neighborhoods and admiring the different buildings.  Some cities are monochromatic and others are bold and bright.  I tend to be attracted to the bright buildings.  Here are some ones I would love to see.  I guess I need to book me a ticket to Palm Springs, Mexico, Buenos Aires, and Mykonos.  


(Images courtesy of Pintrest)  

Luscious Green February 17 2016, 0 Comments

Spring is around the corner.  One of the freshest colors to use for the spring season is green.  For one of our latest products we've used green marble for a shell ashtray.  We also loved how Nur Kaoukji, our creative director, used the color in 28 Kothi's library nook using one of our dhurries.  


(Images courtesy of ecru)


Africa Prints February 03 2016, 0 Comments

While working on the "Africa" collection a lot of research went to create the prints for the textiles in the collection.  Weaving has many spiritual meanings to many African tribes, for some it is an analogy to human reproduction and resurrection. Today for many tribes there is still cultural significance in the weaves and prints used in their textiles.  We used much of this information as inspiration while producing the blocks and picking the colors for our table linens. 

You can find our "Africa" collection on sale here.  

(Images courtesy of ecru) 

Striped in Black October 21 2015, 0 Comments

There's something quite chic about stripes, especially black stripes on a white background.  I love when nature creates these stripes, such as when palms cast shadows on walls.  

We made our stripes from the "Africa" collection in black for fall.  The print will be available on our Robe and Lounge Dress.  


Black Striped Robe will be available Online and AlOthman beginning of November. 

(Images courtesy of Pintrest)

The New Tabbouleh February 23 2015, 0 Comments

I love tabbouleh, what’s not to love about it. So when I found this variation of tabbouleh, it quickly became a staple salad for lunch. What makes it so special is substituting the parsley with rocca leaves and the burghal with quinoa. It is worth the try. But if you prefer the old fashioned tabbouleh you grow up with, you can always stick to parsley and burghal.  

Serves 6


1 cup quinoa, rinsed well

1/2 teaspoon kosher salt plus more

2 tablespoons fresh lemon juice

1 garlic clove, minced

1/2 cup extra-virgin olive oil

Freshly ground black pepper

1 large English hothouse cucumber or 2 Persian cucumbers, cut into 1/4-inch pieces

1 pint cherry tomatoes, halved

2/3 cup chopped rocca

1/2 cup chopped fresh mint

2 scallions, thinly sliced

Bring quinoa, 1/2 tsp. salt, and 1 1/4 cups water to a boil in a medium saucepan over high heat. Reduce heat to medium-low, cover, and simmer until quinoa is tender, about 10 minutes. Remove from heat and let stand, covered, for 5 minutes. Fluff with a fork.

Meanwhile, whisk lemon juice and garlic in a small bowl. Gradually whisk in olive oil. Season dressing to taste with salt and pepper.

Add cucumber, tomatoes, herbs, and scallions to bowl with quinoa; toss to coat. Season to taste with salt and pepper. Drizzle remaining dressing over.


(Recipe Courtesy of Bon Appetit

Pineapple Bowl and Banana Placemats can be found Online and at AlOthman.  

Pink Flamingo! January 19 2015, 0 Comments

It’s hard not to smile when you see an image of a flamingo. They immediately lift your mood. Flamingos’ bright pink color is a result of the variety of different shades of feathers. Their unique color influenced our Flamingo Cocktail Napkins and Flamingo Charms. Who doesn’t need a little reminder of the tropics in this cold windy weather?

Sophia 203 for ecru Cocktail Napkins are available for sale here and at AlOthman


(Images courtesy of ecru and Pintrest) 



Winter Whites November 10 2014, 0 Comments

As the weather gets colder, I cannot help but think about winter whites.  A neutral color that at times might feel stark, but when used in the right way it feels quite calming.  Our white Pomegranate print used in our table linens can be the perfect backdrop for the rich colors of this season's produce.


Pomegranate Napkins can be found here

(Images courtesy of Pintrest and ecru)


Deep Purple August 13 2014, 0 Comments

Purple is rarely found in nature, and for this reason it has a unique quality.  Because it is rare in nature, the color has luxurious feel when used.  Since we love the simple luxuries at ecru, we created a comfy robe in purple.  The best feeling is to wrap yourself in it just after a long relaxing bath or a dip in the pool.   

Robe part of the Purple Mix Kit   


(Images courtesy of Pintrest)

Ocean Blues June 04 2014, 0 Comments

It’s no surprise that we are so moved by the ocean and it’s creatures at ecru.  This season our ode to the sea is our barracuda print.  With three different shades of blue stripes, it is reminiscent of the different colors of the ocean as it reflects the sky.  There is nothing more calming than losing yourself in the endless ocean horizon. 


(Images courtesy of ecru and Pintrest) 

Fly Me Down To Rio May 14 2014, 0 Comments

Sometimes not only do we want to escape to a far away exotic destination, but we want to time travel to a specific time in that particular place. That’s how we feel about Rio. Don’t get us wrong we’d love to get the chance to catch the next plane to Rio, yet we would have loved to go there in the 1950's and 1960's. Whether it be travel posters or images of Impanema beach, we cannot stop dreaming of vintage Rio.



(Images courtesy of Pintrest, Frank Horvat, Milan Alram, andRio+Vintage)

A Bright Home April 02 2014, 0 Comments

Every once in a while you come across a house that you fantasize about living in.  A bright colorful home in the middle of a tropical paradise.  All these qualities are in Adam McCulloch and Emma Sloley’s Yucatan retreat.  The design of the house utilizes the space with glass curtains as walls, to mix the beautiful outdoor garden indoors.  With bright walls and the use of space, we cannot help dreaming of moving to the Caribbean and having a home in the tropics.

(Images courtesy of the New York Times

Zesty Lime March 26 2014, 0 Comments

Zesty and aromatic, lime adds the best tang to any meal or drink.  Lime green adds the same kick in a print as an actual lime does in food.  One of the brighter shades of green, we enjoy using the color to add a little liveliness to a print.  And since our Summer 2014 collection is all about the tropics, we couldn’t help adding some lime to it.  


(Images courtesy of Pintrest, Simply Delicious, and ecru)  

Juicy Orange March 10 2014, 0 Comments

Nothing beats the fresh tang of fresh orange juice.  The best thing about an orange is you can eat it and juice it all year long.  As for the color orange, it's bright and happy.  For ecru's latest Little One's collection, we have used orange to cheer up your child's room.  As Frank Sinatra stated, "orange is the happiest color".  


(Images courtesy of ecru, The Year in Food, and Pintrest) 



Hot For Pink February 12 2014, 0 Comments

Valentine's day is so close, we can't help being in a romantic mood...Red might be color of passion, but hot pink can be just as sensual.   Bolder than the other shades of pink, hot pink is playful and we love using it whenever we can in our products.  And it is quite hard to avoid pink during production, as it is "the navy blue  of India". 

Sophia 203 for ecru Charms and Pouches available at our boutique at AlOthman.


(Images courtesy of Pintrest)




Fresh and Green December 18 2013, 0 Comments

The smell of fresh cut grass and pine trees are smells of two different seasons. However, both of these two distinct smells immediately wake you up.  That's why the color green is special to us at ecru.  It is fresh and reminds us of the beauty of nature.  Whether it's the light shades of lush tropical jungles or the deep hue of mountain forests, green will immediately freshen up your home.   


(Images courtesy of ecru and Pintrest)


Four Seasons With Journey Kitchen November 25 2013, 0 Comments

ecru recently got the chance to work with Kulsum Kunwa, the very talented photographer and cook of one of our favorite local food blogs Journey Kitchen. We just love how her images have a cozy feel to them, and how her food always looks delicious.

Kulsum shot our front page images by taking inspiration from the four seasons and the produce that comes with each season.  See the full photoshoot on our frontpage



Images courtesy of Kulsum Kunwa for ecru



Everything's Rosy November 18 2013, 0 Comments

With this grey weather you need a little bit of color to cheer you up.  It does not have to be too bold or bright, but something subtle and soft.  Rose pink is a shade that perks you up without being overwhelming.  We have created some products in rose to add a little comfort to your home.  


Rose Crab Head Jali Table Cover 170x250cm sold at 42KD and 170x350cm sold at 52KD.


Images courtesy of Pintrest, Vogue, and ecru


Beautiful Moments October 22 2013, 0 Comments

Here at ecru we love to share beautiful moments with you, so we created a series of videos to set you in a festive mood.   


We hope you love it, just as much as we love creating it. 

ecru team



Red Hot October 02 2013, 0 Comments

When the temperature drops,  rich strong colors tend to be used more in clothing and in the home to allude a sense of warmth.  Red is one of these colors that is often used, and you can never go wrong with red.  It is sensual in all its shades. 

For the upcoming fall and winter collection, we've used crimson and vermillion reds to add a little more drama to your home.  We cannot wait until the weather cools down, so we can warm up your home.   


(Images courtesy of ecru, Glitter Guide, and Pintrest) 


Royal Blue August 05 2013, 0 Comments

There is nothing like a rich color to make a space look chic.  Royal blue is one of those colors.  It’s that deep shade of blue that engulfs you like the waves in Hokusai’s prints. 


The name of the color is rumored to have been invented by a miller in Somerset, England who won a dress making competition for the British Queen in the early 1800s.  We love to use royal blue here at ecru, and we cannot wait to introduce you to different prints in this color for the upcoming fall and winter season.  

Crab Floor Cushion sold at 40KD and Sophia 203 for ecru Small Lovebird Pouch sold at 30KD.




(Images courtesty of Hokusai, Vogue Portugal, and ecru) 




Calm Sea-Foam July 08 2013, 0 Comments

Bright colors are invigorating and fun, but at times a subtle soft hue is needed to add a sense of calmness to a space.  One of these pale colors is sea-foam green, which is a wonderful shade we love to work with at ecru.  Since we are captivated by the sea, we want to recreate tints that reflect the many colors of the sea.  

Sea-foam has been used in our first collection  and ecru will be developing similar pigments for our future collections  to add a little tranquility to your home.

Lovebird Pareo sold at 20KD, Sophia 203 for ecru Chevron Teenie Pouch sold at 18KD and Chevron Teenie Tiny Pouch sold at 15KD.


(Images courtesy of Pintrest, Vogue, and ecru)  

Enchanting Jaipur June 25 2013, 0 Comments

After the hustle and bustle of Bombay we hopped on the train to enchanting Jaipur.  Once there, we met with all the talented artisans we work with to discuss the production of new exciting ecru products for your home.  Bright colors of thread were chosen for our embroidered crib charms at Sophia  203, cotton was dyed in unique colors to be woven into our dhurries, and bright paint was mixed to create unique combinations for our hand block printed fabric.  

We can’t wait to show you what’s up our sleeves, but until then, here’s a little sneak peek of what went on in Jaipur.  


ecru team 

Silver Linings June 05 2013, 0 Comments

A shiny object always catches the eye, it immediately invites you in.  That is why, here at ecru, we absolutely love silver.  It’s used whenever we have the chance and we cannot help being drawn to it.  

Silver implies a lot of meanings such as modernity, glamour, and versatility.  The color adds the perfect little shine to your life whether it’s in the thread of your dhurrie, your notebook's cover, or the block print in your dress.  You can’t really turn down it’s allure.

Notebooks sold at 10KD and 6KD each.  


(Images courtesy of Wildfox, Cecil Beaton, Pintrest, and ecru)


Mix A Little, Match A Little May 27 2013, 0 Comments


Prints are everywhere this summer. We've witnessed the beginnings of a fashionably bright summer with prints that either subtly match  or boldly clash.

As you know, we are all about prints at ecru. Which is why we had a blast spending the afternoon playing with our prints while creating different table scenarios.  

We went all out!

We began with delicate table settings, mixing our Artichoke table cloth's subdued green  with it's matching silver table matts. Also lifting the green by mixing in our Crabhead print table matts and so on.  

The possibilities for a fresh and subdued table setting were endless. 

As the sun was about to set we picked up the mood and started to put together crazy compilations of our bright turquoise Crab Head Jalli table cloth coupled with our beet pink Octopus table matts and bright lemon Stork print napkins.



Hope you have as much fun experimenting as we did! 



(Images courtesy of Mutlaq Adel Al Juraid for ecru)

Arabesque Mysticism May 20 2013, 0 Comments

Moroccan architecture always mystifies with it’s intricate geometric shapes.  Whether it’s the  detailed floor tiling that was set by hand, or the amazing patterns created by the repetition of shapes in the building. 

Other moving arabesque structures are the beautiful Jalis in Indian palaces.  They also have a certain allure, and that comes from the meticulous work that has gone into them.  


Traditional arabesque architecture and the craftsmanship that has gone into these magnificent structures has influenced us at ecru.  This has led to the production of the Geo Flow Print table mat and napkin, so your mind kind wander to Morocco and dream of Mughal India.  



(Images courtesy of Wikipedia, Pintrest, & ecru) 

Palm Trees, Ocean Breeze May 06 2013, 0 Comments

Growing up in the Middle East, especially in Kuwait, you cannot but help feeling a certain connection to palm trees.  They evoke a sense of hospitality, rest, and abundance.  

When summer comes along you eagerly await the date season when you can eat them ripe off of the tree.  It’s not only the date palm that has a special place in our heart, but also the coconut palm that awakens our desire to escape to a secluded beach.  

ecru created the palm print to bring you a welcoming sense of serenity.  So why not enjoy some fresh dates and coconut water this summer while relaxing on our palm cushions.  



(Images courtesy of Pintrest, Ruby Lane, & ecru)

Holi Post Better Late Than Never April 03 2013, 0 Comments

I can safely say, for those who manufacture in India, Holi is that time of year when you constantly cringe, knowing all your deadlines are due, and that absolutely nothing will get done. 

Because the first thing that happens when Holi approaches is that although everyone can speak of nothing else, the actual date that Holi falls on can not be pin pointed. 

'Some time around the 20th till the 29th, it's definitely one of those days'.  

The pre warning begins around two weeks in advance, 'Don't forget, it's HOLI, every one is returning to their village, all work will stop!' Whether they are going 1 week before or staying a week later also depends on when the date falls.

Frustration builds and you find yourself detesting absolutely everyone. 

From the happy tourists who arrive wearing the predictable white kurta pyjama, flip flops and huge Canon cameras complete with the wide angle lens, which you know isn't going to make it through the colorful, chaotic and highly wet festival of Holi. 

To your friends who smugly inform you of their elaborate Holi holiday plans that they've pre organized as not to endure the stress of watching their production being abandoned.

I'm never that organized. 

This year, although Holi was bumpy, manufacturing wise, I must say I was quite excited. 

A friend explained the mythological history of Holi, and like most holidays that fall around this time of year, it has to do with harvesting and the reformation of crops. 

It has developed into the festival of color, where everyone is basically intoxicated from the morning's start. The protocol is to dress in white, leave the house armed with water guns or buckets, and pigments which you have purchased the night before. 

Grandmothers, children, milk vendors, everyone comes out and goes completely wild. By the time you reach where ever it is that you are going to play Holi, you have probably been completely sprayed by a rainbow of colors on the street and are soaking wet.

It's a completely surreal feeling, and what is even better is that you can physically feel all tension and stress left behind as everyone runs frantically, spraying each other with water so the fluorescent pigments stick. Strangers roar at each other and join forces to gang up on others. I have no other way to describe it but surreal. 

By the end of the day, nothing makes sense. Everyone is an intoxicated blur of color and is completely worn out, but extremely happy and relaxed.

Generally life resumes to normal the day after Holi, at least with those who have returned from their villages. And it's an amazing feeling to try to keep a straight face and actually talk work while everyone, including yourself, has remnants of faint Holi stains that refuse to scrub off or green hair that will need a few more washes to resume it's natural color. 

Life is some how put into perspective, seriousness and stress are replaced by absurdity and foolishness. And it feels so good.  


(Images courtesy of ecru & Juliette Dumerchat)

Take Me Away March 27 2013, 0 Comments


It’s that time of year again, when you start fantasizing about which beach destination will be the location of your great escape for the summer.  It’s quite easy these days to plan a vacation on the internet, as the whole world is at our fingertips.  Yet I dream of a time when I could walk into the travel agent’s office, and my vacation would be solely inspired by the bright graphic travel posters hung on the walls. 

What makes these vintage posters so special, is that they evoke the feeling and sensation of a particular place.  Looking at these images makes me want to pack my ecru pareo sarong and jet away to an exotic tropical destination.  



(Images courtesy of Pintrest)

Endless Blue March 13 2013, 0 Comments

There’s  nothing like a bright blue sky once the sun shines and clears out a dark storm.  That perfect smell of clean air all around you feels like a never ending dream.  Sitting on the grass looking up at the majesty of the sky,  or lying on the sand while taking in the different shades of blue the sky creates as it touches the sea. 

And Since ecru’s leading collection is ‘By The Sea’, it’s only natural for us to be inspired to use different shades of blue in our prints and products.  Ultimately creating a sense of calmness and coolness in your home during the long hot summer.  



(Images courtesy of Milton H. Greene, ecru, Design Sponge, and Vivere)   

The Chai Walla's cousin ... February 22 2013, 0 Comments

At 6.00 am this morning my eyes shot open. 

4 days left before I travel and I can physically feel the time tick. 

I've grown accustomed to this feeling - of being completely out of breath as the future of the World depends on whether you manage to meet all your suppliers in time.

I hit my first wall when I approached the printing workshop and realized that I could not hear the calming thumping of blocks being chiseled.  

The ten different radios were not simultaneously blaring Bollywood music. 

The smell of chai being brewed - absent. 

I could feel my temperature rise and my eyes widen. Trying to remain as composed as I could I began lightly in my bizarre mix of hindi-english:

'Bhaaiiiiiiiiiiiiisssaaaaabbbbbbbbbbbbbb, why, why, why!!!! Mausam bhaud Acha!! Storm is gone!! Whyyyy????!!' Forehead permanently crinkled.

We had experienced a bizarre storm a few days before which halted all printing due to pigments reaction to moisture. 

A group of some ten out of twenty printers were chatting away by their tables.

'No work today, Chai Walla's cousin expired '. 

My initial reaction was of complete confusion. Why would an entire factory stop working for the death of someone with whom they never met. 

Some of the artisans don't even know the Chai Walla by his first name. 

I looked at them blankly, got into the car and drove back to my office. I couldn't argue with death. 

I was now REALLY starting to stress.

When I entered my office I realized that the cleaning lady wasn't there. I looked to my phone to read 


If it wasn't a funeral, it was a wedding. Plus I thought that we had reached the end of 'shadi' season, weddings were no longer taking place every two days. 

I sat at my desk and started to lightly tap my forehead on the table. How could they work like this, how unprofessional. 

People passed and married all the time !! 

I continued, silently cursing the day away. 

Until it dawned on me. 

The Chai Walla is an integral part of the factory. His job is to serve lovingly made chai while he sings and teases all the artisans, around four times a day. And he does it well. Therefore his happiness is of the utmost importance and although they may not know his name, they will close up shop to show that his sadness means something to them. That they appreciate his untiring efforts to make them happy. 

The cleaning lady works everyday to make sure that one day she could also throw an extravagant wedding for her children. This is something really important to her. Why shouldn't she spend three days enduring the happiness and stress of her neighbor's important accomplishment. 

I couldn't help but suddenly feel that I was the one who maybe had it all wrong ... 

So here is a little tribute to our Chai Walla's cousin.

(Photos courtesy of ecru)



Technicolor Dreams With Slim Aarons February 20 2013, 0 Comments

Our love for Slim Aarons photographs should not come as a surprise, since we are already quite consumed 'By the Sea'.  Aarons, a society photographer, immortalized pastimes such as lazing by the pool or strolling by the beach in a vibrant way.  He became famous for "photographing attractive people doing attractive things in attractive places".  

Aarons bright photographs evoke the golden age of technicolor cinema where everything is carefree and upbeat.  His collection of images from the late 1950's and early 1960's of women glamorously lounging by the pool are highly inspirational.  That pop of color in Aarons photos is highly uplifting, and makes us want to brighten up your day with our upcoming ecru products.  


(Images courtesy of Slim Aarons) 

Comforting Grey February 11 2013, 0 Comments


There's something calming about the color grey.  It evokes a certain kind of romance, especially when it's raining outside and all you want to do is cuddle on your couch with that perfect someone or that perfect cup fo tea.  

ecru uses it's signature chinchilla grey to create a sense of comfort.  A perfect neutral that is flattering with any bright color, and we love to pair it with our lemon-drop yellow to make it pop.  One of the ways we combine these colors organically is by creating a grey lantern.  Once you turn on the light the flash of yellow illuminates through the grey, achieving the ultimate sense of serenity. 

(Images courtesy of John Drysdale, Garance Dore, Hans Feurer, Life Magazine 1948, and ecru)


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