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A Bright Home April 02 2014, 0 Comments

Every once in a while you come across a house that you fantasize about living in.  A bright colorful home in the middle of a tropical paradise.  All these qualities are in Adam McCulloch and Emma Sloley’s Yucatan retreat.  The design of the house utilizes the space with glass curtains as walls, to mix the beautiful outdoor garden indoors.  With bright walls and the use of space, we cannot help dreaming of moving to the Caribbean and having a home in the tropics.

Hussah
(Images courtesy of the New York Times

Zesty Lime March 26 2014, 0 Comments

Zesty and aromatic, lime adds the best tang to any meal or drink.  Lime green adds the same kick in a print as an actual lime does in food.  One of the brighter shades of green, we enjoy using the color to add a little liveliness to a print.  And since our Summer 2014 collection is all about the tropics, we couldn’t help adding some lime to it.  

Hussah

(Images courtesy of Pintrest, Simply Delicious, and ecru)  


Juicy Orange March 10 2014, 0 Comments

Nothing beats the fresh tang of fresh orange juice.  The best thing about an orange is you can eat it and juice it all year long.  As for the color orange, it's bright and happy.  For ecru's latest Little One's collection, we have used orange to cheer up your child's room.  As Frank Sinatra stated, "orange is the happiest color".  

Hussah 

(Images courtesy of ecru, The Year in Food, and Pintrest) 

 

 


Birds Of A Feather February 24 2014, 0 Comments

A parrot’s bright colored feathers are beautiful.  We imagine their wings spread out, flying in a tropical forrest with all the other exotic animals.  Since we are in love with all things tropical, we’ve created a print inspired by the parrot’s beautiful wings for our Spring-Summer collection.   

Hussah

(Images courtesy of Pintrest and Google Images) 


Hot For Pink February 12 2014, 0 Comments

Valentine's day is so close, we can't help being in a romantic mood...Red might be color of passion, but hot pink can be just as sensual.   Bolder than the other shades of pink, hot pink is playful and we love using it whenever we can in our products.  And it is quite hard to avoid pink during production, as it is "the navy blue  of India". 

Sophia 203 for ecru Charms and Pouches available at our boutique at AlOthman.

Hussah

(Images courtesy of Pintrest)

 

 

 


Four Seasons With Journey Kitchen November 25 2013, 0 Comments

ecru recently got the chance to work with Kulsum Kunwa, the very talented photographer and cook of one of our favorite local food blogs Journey Kitchen. We just love how her images have a cozy feel to them, and how her food always looks delicious.

Kulsum shot our front page images by taking inspiration from the four seasons and the produce that comes with each season.  See the full photoshoot on our frontpage

 

Hussah 

Images courtesy of Kulsum Kunwa for ecru

 

 


Red Hot October 02 2013, 0 Comments

When the temperature drops,  rich strong colors tend to be used more in clothing and in the home to allude a sense of warmth.  Red is one of these colors that is often used, and you can never go wrong with red.  It is sensual in all its shades. 

For the upcoming fall and winter collection, we've used crimson and vermillion reds to add a little more drama to your home.  We cannot wait until the weather cools down, so we can warm up your home.   

Hussah 

(Images courtesy of ecru, Glitter Guide, and Pintrest) 

 


Enchanting Jaipur June 25 2013, 0 Comments

After the hustle and bustle of Bombay we hopped on the train to enchanting Jaipur.  Once there, we met with all the talented artisans we work with to discuss the production of new exciting ecru products for your home.  Bright colors of thread were chosen for our embroidered crib charms at Sophia  203, cotton was dyed in unique colors to be woven into our dhurries, and bright paint was mixed to create unique combinations for our hand block printed fabric.  

We can’t wait to show you what’s up our sleeves, but until then, here’s a little sneak peek of what went on in Jaipur.  

xx

ecru team 


Just A Squeeze Of Lemon April 10 2013, 0 Comments

Here’s a little sneak behind the scenes of the magical noon for ecru ‘When Life Gives You Lemons’ shoot. Stay tuned for the final juice.

ecru 


Holi Post Better Late Than Never April 03 2013, 0 Comments

I can safely say, for those who manufacture in India, Holi is that time of year when you constantly cringe, knowing all your deadlines are due, and that absolutely nothing will get done. 

Because the first thing that happens when Holi approaches is that although everyone can speak of nothing else, the actual date that Holi falls on can not be pin pointed. 

'Some time around the 20th till the 29th, it's definitely one of those days'.  

The pre warning begins around two weeks in advance, 'Don't forget, it's HOLI, every one is returning to their village, all work will stop!' Whether they are going 1 week before or staying a week later also depends on when the date falls.

Frustration builds and you find yourself detesting absolutely everyone. 

From the happy tourists who arrive wearing the predictable white kurta pyjama, flip flops and huge Canon cameras complete with the wide angle lens, which you know isn't going to make it through the colorful, chaotic and highly wet festival of Holi. 

To your friends who smugly inform you of their elaborate Holi holiday plans that they've pre organized as not to endure the stress of watching their production being abandoned.

I'm never that organized. 

This year, although Holi was bumpy, manufacturing wise, I must say I was quite excited. 

A friend explained the mythological history of Holi, and like most holidays that fall around this time of year, it has to do with harvesting and the reformation of crops. 

It has developed into the festival of color, where everyone is basically intoxicated from the morning's start. The protocol is to dress in white, leave the house armed with water guns or buckets, and pigments which you have purchased the night before. 

Grandmothers, children, milk vendors, everyone comes out and goes completely wild. By the time you reach where ever it is that you are going to play Holi, you have probably been completely sprayed by a rainbow of colors on the street and are soaking wet.

It's a completely surreal feeling, and what is even better is that you can physically feel all tension and stress left behind as everyone runs frantically, spraying each other with water so the fluorescent pigments stick. Strangers roar at each other and join forces to gang up on others. I have no other way to describe it but surreal. 

By the end of the day, nothing makes sense. Everyone is an intoxicated blur of color and is completely worn out, but extremely happy and relaxed.

Generally life resumes to normal the day after Holi, at least with those who have returned from their villages. And it's an amazing feeling to try to keep a straight face and actually talk work while everyone, including yourself, has remnants of faint Holi stains that refuse to scrub off or green hair that will need a few more washes to resume it's natural color. 

Life is some how put into perspective, seriousness and stress are replaced by absurdity and foolishness. And it feels so good.  

Nur

(Images courtesy of ecru & Juliette Dumerchat)


ecru Soundtrack, Carmen Miranda's I Like You Very Much April 01 2013, 0 Comments

We can never get enough of Carmen Miranda’s upbeat energy and music.  Her songs, especially ‘I Like You Very Much’, inspire us so much that she became the muse for our ‘Carmen’ range. 


Hussah


Where Troubles Melt Like Lemon Drops January 28 2013, 0 Comments

 

Don't you love the ray of warm happiness that yellow showers you in? Especially in the cosy greys of winter? We love the contrasting, yet complementing moods of these two colors. Seeing yellow in a print immediately makes you think of soaking in the sun at the beach while sipping sweet lemonade. While grey makes you want to cuddle yourself in an oversized cashmere blanket by the fire. 

At ecru, lemon-drop yellow and chinchilla grey are our two staple colors.

As we are already amidst greys this winter, this post will focus on our lemon-drop, to brighten up your day. The image below is the combination of several pigment pastes to arrive to our definition of the perfect shade of lemon-drop.

 

 

As Vincent van Gogh stated, 'How wonderful yellow is.  It stands for the sun.'

Hussah 

(Images courtesy of ecru, Pintrest, Sherri Conley, and Trendy Traveller)   


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