Arthur Elgort's Moving Snapshots March 24 2014, 0 Comments
"You can take a picture or you can make a picture. I much prefer the latter."
Arthur Elgort knows how to bring out the best of his subjects, especially when he is taking pictures of active women. Known for his snapshot style, Elgort enjoys moving with his subjects as he takes his pictures. He started his career as an as an assistant to fashion photographer Gosta Peterson. Elgort became influenced by Peterson's use of natural light. In the 1970s Arthur took a series of women in white bathing suits in different forms of activity. These images are quite striking and "moving".
(Images courtesy of Arthur Elgort for Vouge and Vogue UK)
Witty Naturalism: Louise Dahl-Wolfe March 05 2014, 0 Comments
Louise Dahl-Wolfe introduced a kind of naturalism to fashion photography that was not popular at her time. Joining Harper's Bazaar in 1936 she characterized the magazine for two decades by contributing 86 covers. Working as a freelance photography under Diana Vreeland, Dahl-Wolfe enjoyed a great amount of artistic freedom. Taken over fifty years ago, Louise's witty images have a timelessness that feels fresh and modern today.
(Images courtesy of Louise Dahl-Wolfe for Harper's Bazaar)
ecru's Soundtrack, Celia Cruz's Guantanamera January 22 2014, 0 Comments
Our tropical fever is not going anywhere anytime soon. We've been heavily influenced by the sounds and colors of the Caribbean. And with the help Celia Cruz's Cuban Salsa beats playing in the background, we've been busy coming up with our tropical themed Spring Summer 2014 collection.
Beautiful Moments October 22 2013, 0 Comments
Here at ecru we love to share beautiful moments with you, so we created a series of videos to set you in a festive mood.
We hope you love it, just as much as we love creating it.
ecru’s Soundtrack, Ereland Oye’s La Prima Estate August 28 2013, 0 Comments
We cannot get enough of this endless summer, and we wish we were still on holiday. Erlend Oye’s upbeat Italian “La Prima Estate” takes us back to the Mediterranean's beaches and makes us fantasize about the never ending seafood lunches.
Nina Leen Finding Beauty In The Ordinary July 31 2013, 1 Comment
Nina Leen enjoyed photographing everything, but she had a special way of making the mundane look interesting. Her subjects included her dog, different species of animals, American women and adolescents, and abstract artists.
The Russian photographer lived in Germany, Italy, and Switzerland before she moved to the United States in the 1940s to became one of the first female photographers for Life Magazine. Leen ended up shooting 50 cover stories for the publication.
Her series of photographs for Life Magazine focused on her fascination with everyday pedestrian life in America. Leen was known for making her subjects feel comfortable, and that’s why her images of “regular” women have a certain ease to them.
(Images courtesy of Life Magazine & Pintrest)
Calm Sea-Foam July 08 2013, 0 Comments
Bright colors are invigorating and fun, but at times a subtle soft hue is needed to add a sense of calmness to a space. One of these pale colors is sea-foam green, which is a wonderful shade we love to work with at ecru. Since we are captivated by the sea, we want to recreate tints that reflect the many colors of the sea.
Sea-foam has been used in our first collection and ecru will be developing similar pigments for our future collections to add a little tranquility to your home.
Lovebird Pareo sold at 20KD, Sophia 203 for ecru Chevron Teenie Pouch sold at 18KD and Chevron Teenie Tiny Pouch sold at 15KD.
(Images courtesy of Pintrest, Vogue, and ecru)
John Rawlings' Beauty of Naturalness May 13 2013, 0 Comments
“I want to make beautiful pictures, pictures that tell a story, catch a mood”, and that is exactly what a John Rawlings’ photograph does.
John Rawlings is a fashion photographer who became famous for his pictures published for Condé Nast from the 1930s to the 1960s. The beauty of his images is that they sell the lifestyle that goes with the dress. He started his career as a display artist and caught the eye of Condé Nast through his candid photographs of Saks Fifth Avenue Shoppers. Rawlings took many glamorous images of beautiful people in beautiful clothing, however, he always created a certain ease in his images.
It’s his photographs of resort wear for magazines such as Vogue and Glamour that we are particularly interested in. John made sure that the women he was shooting looked effortlessly stylish lounging around in their bathing suits.
(Images courtesy of Vogue, Conde Nast, Glamour, and Pintrest)
A Little More Juice April 15 2013, 1 Comment
If our behind the scenes photos from last week didn't quench your thirst, here's a little teaser video of 'When Life Gives You Lemons'. Stay tuned for the full noon collection at the ecru Pop-Up Shop launching next week.