Weaving for a Cause July 15 2013, 0 Comments
Collaborating with different manufactures encourages traditional handicraft techniques and the unique artisans behind them. ecru’s kitchen and beach towels are produced by Kara Weaves a wonderful creative venture, from Kerala, with a social cause.
Kara Weaves was born out of the need to give Kerala's handloom industry a much needed push. The small team behind Kara works closely with various cooperative communities of handloom weavers to create customized products.
“Thorthu” is the finely woven cotton material used for the towels, which was traditionally used as Ayurvedic body-wipe fabric. Handloom is used because pure cotton yarn is only suitable for slow speed spinning and weaving process. This technique preserves the luster, color-holding, capacity, absorbency, softness, and durability of the cotton products.
We have already introduced you to their bright towels this past spring, so stay tuned for our new range of colors and designs in our latest collaboration with Kara Weaves.
(Images courtesy of Hind Al Tamimi and ecru)