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Blog

ecru's inspiration and a look behind the scene of how we make our products

The History of Calligraphy

Arabic calligraphy is an artistic poetic way of writing.  We have been highly influenced by it and loved using it many of our interior and apparel collections.  Calligraphy is considered a fundamental element of Islamic art.  The use of calligraphy as an ornament is aesthetic but also used as a talismanic component.  Calligraphy is mainly transmission of text, which is both decorative and functional.    A Nabatean inscription in AlUla in Saudi Arabia The origins of Arabic calligraphy can be traced to the semi nomadic tribe Nabatean tribes form the northern Arabian Peninsula and southern Levant.  It is believed to have evolved from an Aramaic dialect used by these semi nomadic Arabic people during the fourth century BCE as they had...
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Noor

Where do we see moments of your personality in the ecru collections? I love the pieces that look treasured and collected from the very beginning. Pieces such as our teak arabesque trays, our brass dotted bowls, and our palm etched glass plates. I truly believe that in a hundred years- they are designs that will remain treasured and relevant. As for fabrics- I love making the perfect- slightly off and organic. That’s why I designed our gingham in a more elongate crossover and I knew that the artisans would sometimes not line it up perfectly- I find massive charm in that. Also our skinny palm print with the darker background puddle was meant to create an old school ikat polka...
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Hussah

Where do we see moments of your personality in the ecru collections? Semi precious stone jewelry, specifically the chokers.  I have the lapis one, and really regret not getting the malachite one! I wear it all the time with different brass charms we made, such as my alphabet coins, Zodiac Taurus medallion, or recently with the Sacred Heart Locket.  After seeing the success of the Alphabet Charms we created with Sophia 203 and in brass, I thought the next step with Astrology.  Since Nada and I are obsessed with our horoscopes.  I suggested the idea to her, and she created an amazing mood board and designs with suggested lucky colors for each sign. My favorite fashion collections are the resort...
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Nur

Where do we see moments of your personality in the ecru collections? I would say whenever you find a little detail with a bit of tongue in cheek, or is a little fun and lighthearted. A hand closure for a necklace, eyes or palms etched on your tall glasses, the eye mubkhar. The wild prints, the oversized marble hands. However, I would say the marble juicer will forever be the piece that I am the most proud of. You can find a little bit of all of us in all of our pieces. Which color best describes your personality? What does it make you feel and how do you use it in your daily life? I never met a color...
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Palestinian Craft

At ecru we love learning about craft, especially handicraft, from different parts of the world.  Growing up in Kuwait as a Kuwaiti, I was surrounded by Palestinian friends and extended family from the abundant diaspora. I quickly became familiar with their craft.  Every year I would wait for the biannual Palestinian Cultural Center exhibition to purchase handicraft goods and food!  From the traditional tatreez, cross stitching, to the beautiful ceramics, and hand made soaps.  These crafts have a rich and long history.   Embroidery an exclusive female artistic tradition is a key custom in Palestinian clothing for hundred of years.  There are two types, tatreez cross stitching and tahriri couch stitching.   Olive wood carving is a fixture of Bethlehem.  It's believed is its origins stem from the...
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Growing Up in Sheikh Jarrah: The Forest Neighborhood

Sheikh Jarrah is a Palestinian neighborhood in Occupied East Jerusalem. If you had never heard of it before, it is more than likely that you now have. The neighborhood is at the heart of the ongoing ethnic cleansing campaign by the Israeli state. It has personally been very difficult for me to put pen to paper (or fingers to keyboard) and elaborate on the atrocities occurring in front of our eyes in historic Palestine, the roots of which have a long colonial history dating back to the late 19th century. Rather than a detailed timeline and political retelling of these events, I shall provide a personal account of my mother’s family, in their voices, mainly my uncle, of growing up...
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Homemade Gnocchi

Livio generously shares another family recipe.  This time it is from his Italian side, homemade potato gnocchi.   Ingredients: For 6 - 8 Persons 1 Kilo of Potatoes 150/200 grams White Flour 2 Egg Yolk  3 Pinch Salt 2 Pinch Pepper Boil the potatoes, set them to cool. Once manageable, peel them and then mash them either using a potato masher or by simply by using a fork. Add the salt, pepper and egg yolk to the mashed potatoes and continue to mash. Slowly scatter the flour over the mixture and knead until you gradually achieve a dough like consistency.  It is always best to use your hands!  Then once you’ve made what feels like dough, take a handful of your mixture...
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Cloud of Mayonnaise

Ingredients: 3 eggs  Dijion Mustard Sunflower Oil ( a lot ) Lemon juice Method : STEP 1  Tip the egg yolks and mustard into a bowl, season with salt and pepper and whisk together until completely combined. Whisking constantly, drizzle a small drop of oil and whisk until completely combined, then drizzle a little more and continue to drizzle a little at a time until the yolks and oil combine and start to thicken. Once you’re confident the oil and eggs are coming together you can add a little more oil at a time, but be patient, as adding the oil too quickly will cause the mayonnaise to split and curdle.  STEP 2  Once all the oil has been whisked into the eggs...
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Friday Market, Paris

Every Friday morning, I go to the market in my area to shop for the whole week.  Fresh food only!  I have my favourite market farmer, it is a family who grow their own vegetables right outside Paris. I am happy to buy good quality seasonal vegetables.  The best  cheesemaker, who also sells fresh eggs and yogurt, loves to tell the story behind every cheese.  I love the apple seller, an old sweet woman who sells apples all year long. Trust her, she will choose the best apples mix for you to make an apple compote. I buy fish or meat alternatively, excellent quality of product.  The vendors love and respect their work, and I am happy to support them...
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Growing Up As A Brand

It’s been 7 years since we started our project, ecru, creating things we love.As we develop so does our aesthetic and therefore the pieces we create. It happens organically, every year our character grows, it ages, happily.We wanted that growth to be represented in our branding specifically the synthesis of our personal life styles and Middle Eastern culture. A fused aesthetic, bold and varied. We couldn’t have thought of a better outfit to tackle this than Storm Studio. Nour & Charles were able to curate and define ecru in a way that has allowed us to take that extra step up, to understand who we are better, and more importantly how to relay that to you.For that we are eternally grateful....
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