ecru's Soundtrack, Simon & Garfunkel's Leaves That Are Green November 13 2019, 0 Comments

The weather is getting cooler and it finally feels like Autumn in Kuwait.  Even though we do not experience leaves changing color, we can still hear Simon & Garfunkel singing about it.  


Patterns, Textures, and Colors in Fall November 11 2019, 0 Comments

Fall Textures and Colors

I recently came back from a wonderful road trip around New England to catch the Fall Foilage.  I was struck by the different shades of the trees. Forests were magically transformed into one color or a gradient of different colors.  Another thing that amazed me was how many textures and patterns I found around me.  There was a tree that had all these mushrooms growing on it, having its own natural repeat pattern.  Af if it was wearing its own woven sweater.  Nature warms up the atmosphere with these warm and firey colors when it's getting colder.  


(Images courtesy of Hussah Al Tamimi) 

Hollywood Occult October 09 2019, 0 Comments

1920s Hollywood Occult

The Victorian era saw a rise in people's interest in spiritualism, theosophy, and secret societies. During the turn of the century people began to practice channelling, clairvoyance, Astrology, and past lives. This was due to the mixture of Eastern and Western spiritualism. This kind of thinking and interest flourished in Los Angles during the 1920s.  The city attracted many occults to start their own systems of alternative spirituality.  Film stars immersed themselves in the occult as many paid annual fees to astrologers.

1920s Hollywood Occult


(Source a Steam Punk Opera and Images Courtesy of Eve Magazine, Edward Steichen, and Pinterest) 

Spooky ecru October 08 2019, 0 Comments

Halloween Decor

It's always fun to seasonally decorate your home.  However, you don't want to go overboard and it look like a haunted house.  Luckily we have a few items in our online shop that would make your Halloween party spookily chic.  You can decorate your table with our black marble pieces such as the Black Hand, Turtle Candlestick Holder, and Black Marble Star.  As a back drop you can have our African Eye Running Fabric, and on the flooring our Eye Jute Rug.  


ecru's Soundtrack, Frank Sinatra's Witchraft October 07 2019, 0 Comments

It's October, and that only means Halloween spirit all around!  The first thing we do when the month hits is get our playlists ready to get in the mood.  Here's Frank singing about Witchcraft.  


In the Mood for Autumn September 30 2019, 0 Comments

Autumn Fall Covers
Even though the weather here in Kuwait is still sweltering, I am excited that we entered the Autumn season on the calendar.  I just cannot wait for the weather to cool down to take out my cozy sweaters.  However, I am definitely excited to see all the Autumn produce in the market to make some delicious and hearty food.  Above are some of my favorite vintage Autumn magazine covers. 
(Images courtesy of Vogue and The New Yorker) 

We All Scream for Ice Cream September 23 2019, 0 Comments

Our latest image for our landing page was inspired by ice cream parlors.  Ice cream tends to put a smile on anyones face.  Who wouldn't enjoy ice cream as much as these people.  Have a little ice cream, before our summer is over... 
(Images courtesy of Pinterest)

ecru's Soundtrack, Elton John's Bennie and the Jets September 09 2019, 0 Comments

After watching Rocketman this weekend, all we've been listening in the office is Elton John.  The crowd favorite will always be Bennie and the Jets, which always make me regret quitting my piano lessons.  The movie is definitely worth watching if you are an Elton John fan, it is visually stimulating and gives you all the backstories to your favorite songs.  


Plum Time August 29 2019, 2 Comments


We are in the midst of plum season, which starts in June and ends in October.  We got in that color mood with our latest Ikat Kimono and Robes.  The colors in this vintage Encyclopedia pages are quite inspiring.


(Images courtesy of Pinterest and ecru)     



The Hollyhock House August 19 2019, 0 Comments

Hollyhock House

The Hollyhock House is Frank Llyod Wright's first Los Angles commission, which is an ode to California and it's natural beauty.  Built between 1919 and 1921 for Aline Barnsdall, an oil heiress, in the California Modernism style.  The heiress told Wright to incorporate her favorite flower the Hollyhock in the designs of the house.  The house was commissioned to be the centerpiece of a cultural complex on Olive Hill, which would have included a theater, cinema, artists residence, and commercial shops.  Hollyhock is special because of its bold art deco designs and modernism, in addition to being the first Modern American Architecture that has been recognized as a World Heritage Site.  


(Images courtesy of Architectural Digest)  

ecru's Soundtrack, Fleetwood Mac's Dreams August 07 2019, 0 Comments

Just ahead of a long Eid holiday where we will be relaxing, we will be listening to the dreamy Fleetwood Mac's Rumours album.  Here's Dreams to set you in the mood for your vacation.  

Berry Crumble July 25 2019, 0 Comments

Berry Crumble


1 cup of blackberries

1 cup of blueberries

1 lemon

1 cup of flour

1 cup of oats

½ cup of brown sugar

1 teaspoon of flakey salt

½ a cup of pecans

½ teaspoon of ground ginger

½ tablespoon of cinnamon

½ stick of ice-cold butter cubed


Preheat the oven to 120c. Use the heat from above with fan option.

Toss the berries with a little bit of flour, half the ground ginger, half the cinnamon, squeeze of lemon, and lemon zest and place in a heavy skillet and bring to a slight simmer.

Meanwhile, toast some pecans.

In a bowl, place the remaining flour, spices, sugar, salt, oats, and brown sugar. Use your hands to crumble the butter into the dry ingredients.

Place the crumble along with the toasted pecans on top of the berries and put into the oven until the top is crispy and golden and the sides of the berries are bubbling over. 15 to 20 minutes usually.


(Images courtesy of ecru) 


ecru's Soundtrack, Rupert Holmes' Escape July 15 2019, 0 Comments

After a beach holiday, it's usually hard to get back in the groove of things in the real world.  So Rupert' Holmes, "Escape" can mentally take us back to the beach.   

Ibiza's Fincas June 26 2019, 0 Comments

Ibiza's Fincas

There is something so comforting about Meditarianian architecture.  It is the warm colors and textures.  Ibiza's Fincas exude this warmth.  Fincas are traditional cottages that were built on agricultural land.  A lot of these old cottages have been converted into beautiful homes in the Balearic islands.  Wouldn't it be amazing to live in a magical Finca all summer long...


(Images courtesy of Home Edit, Pinterest, Rue Magazine, and Style Files)  

Seville Architectural Magic June 19 2019, 0 Comments

Seville Doorway

I recently visited Seville, Spain and it is such a magical place.  Seville is the Andalusian capital, filled with history and it is architecture clearly reflects that.  As it was under Islamic rule for several centuries, Islamic influence can be seen in the architecture.  I loved walking down the streets under the arches peeking into the lovely courtyards, dreaming about my future home being built with Andalusian flair.  

Seville Courtyard

Seville Pathway

Seville Fountians

Seville Indoor Garden


(Images courtesy of Hussah Al Tamimi) 

ecru's Soundtrack, Herb Alpert & The Tijuana Band's A Taste of Honey June 12 2019, 0 Comments

Summer is here and we are loving the slower pace of life that comes with the season.  A perfect sound for this kind of living is some fun Latin music.  Enjoy your summers. 

Noor Goes to the Beach June 10 2019, 0 Comments

Noor's Getaway Packing List

So I jetted off to my beach getaway with my family and friends, and as I do in most of my trips, I had to pack some of my ecru staples.  The Moon Palm Pereo, to take on the beach to wrap my self after a dip in the Mediterranean.  A versatile white linen shirt is always needed on a holiday, so I packed my Livio Shirt to either wear as a cover-up or tied up over a skirt.  As for my trusty Ikat Kimono, that's for breakfasts in the morning by the pool.  And last but not least, the Nude Nou Dress for dinners out.  What are you packing for your summer getaway? 


Sinbad May 29 2019, 0 Comments


Growing up one of my favorites cartoon series was The Arabian Nights: Adventures of Sinbad.  It was a Japanese anime that was dubbed into Arabic.  It was a fantastic story of Sinbad with his best friend Yasmina the bird, and their adventures sailing around the world.  It is definitely worth revisiting this fun cartoon with your little kids, and if they want to emulate his spirit they can do so wearing our latest Harem Pants for kids.  


(Images courtesy of Nippon Animation)

Celestial Beings May 13 2019, 0 Comments

Vintage Astronomy

Most cultures and societies have historically been fascinated by the stars.  Astronomy is the oldest of the natural sciences, dates back to antiquity.  There has a mythological connection to the stars and the planets since prehistory.  Astronomical images from the scientific revolution are quite impressive.  They've inspired us with our design process, as we love astronomy and astrology.


(Images courtesy of ecru)   



Ramadan Nostalgia May 08 2019, 0 Comments

If you grew up in Kuwait, in the 80s or 90s you must remember Kuwait TV's Girgian and Ramadan song.  Whenever I listen to it, it takes me back to my grandmother's living room when we sat in the living room having tea after Futoor.  


Ramadan Cravings May 06 2019, 0 Comments

Ramadan Wishlist

Ramadan as ascended on us and it is the perfect time to spend time with family and friends.  Here are a few things I think would be great to use and wear when hosting: Jungle Istikanas in their beautiful screen printed box, Tile Print Bread Bags, Palm Salad Servers and Star Bowl (coming soon), and the beautiful Blue Geometric Kaftaan form Brigitte Singh. 




Phulia April 16 2019, 0 Comments


I was told some months ago that a few hours drive outside of Calcutta exists a community of weavers who specialize in handloom, particularly jamdani, which is an incredible technique of weaving muslin. The excitement of meeting new artisans comes second only to the discovery of hidden treasure. It was not long after I was told that I found myself on small windy roads headed in the direction of a village named Phulia.

The Bengal countryside is a magical dream, particularly for those who have the luxury to choose not to live there. It is a mix of driving through a romantic scene from Kipling's Junglebook and the harsh realities of rural India. A lush and destitute jungle that time and the government have forgotten. But that is a completely different subject. 

Four hours into the drive the dusty road begins to resemble a relatively normal one and fabric stores begin to line the street. Enthusiastic hand-painted signs indicate your arrival to Phulia.  The shops sell meterage of beautiful handloom muslin which are either leftover pieces from private production or pieces the artisans chose to develop themselves, which either follow current trends or are one of a kind masterpieces. Apparently, this is usually where visiting dealers stop to accumulate meterage of fabric that they then take back to the city to sell. 

Prashant, our contact in Phulia, met us at the side of the road and lead the way into the village where we would arrive to his beautiful family house.  We were met by his proud father and excited family members. We didn't have much time to spare so Prashant took us through the village, where you could see abandoned miniature looms on the terraces of the modest houses. He showed us to a small brick hut hidden in a banana plantation, where his sister in law spools thread by hand. A process which is difficult to believe or understand unless you have seen it with your own eyes. This lady spends hours a day alone in a room concentrating so deeply on her craft that I can only imagine transforms her into a meditative state. Working with an invisible thread that only she can see. I felt like I was in a fairy tale and was being made to imagine something that wasn't actually happening. I couldn't see a thread at all but at times when her fingers worked particularly fast I could catch a glimpse of a sheen, not unlike catching a glimpse of a spider's web in the sunlight. I had never seen this process in real life before. 

We left her and continued to walk through the plantation, encompassed by moist, earthy air, to soon reach another hut. I could hear the sound of the slow rhythm of the shuttle. I love the sounds of handicraft.  Inside we found an elderly gentleman who was using a handloom, three times his size. He smiles at us quietly but isn't alarmed or disturbed by our presence. He continues avidly weaving. His hut is small and moist which keeps him and the threads cool. He has a little God corner, as they all do, with several photos of different deities, who have been offered their daily flower garlands and sweets. Nothing else, nothing else is really needed. The room is sparse and to the point, only the artisans and his tools. No radio, no T.V or phone. Oh! Except for a small broken mirror and a comb where he occasionally brushes his tiny tuft of hair while taking his chai break.  

Prashant explains to us the sadly common story, 'This is my uncle, he is one of the last handloom weavers still working, the only reason he hasn't bought a power loom is that he finds he is too old and won't last long enough to reap its benefits. His son is not interested in weaving.'  'My father takes pride in his work so he keeps his loom but my other uncles have collectively invested in power looms'. He then begins to explain the mechanism of the looms and the intricate details at which point his uncle breaks from his meditative state and looks up to take part in the conversation.  

I can not contain my excitement. I feel alive again! I want to move to Phulia and live with the weavers and reawaken the World to the beauty of Handloom. But of course, I know this feeling all too well. I've had it many times before. I end up doing only what I am capable of, I give Prashant a design that we work on together to translate it for the loom. I choose the colors and prepare to go back to the city.   But before I go I ask Prashant what I always ask artisans, which piece is his favorite. He pulls out a piece of fabric that is no larger than a kitchen towel. There is no designed pattern except for what appears to be a mishmash of wildly colored threads. Not what I was expecting him to pull out at all, with barrels of such sophisticated weaves. 'This one is my favorite, I collect leftover threads from all the weaving production we do for these famous designers and eventually I weave them into one piece that I own. A piece of all the different designers in one.'

Both the Soleil Caftan and Soleil Skirt have been made from the fabric we sourced from Phulia.  



(Images courtesy of Nur Kaoukji)

ecru's Soundtrack, Harry Belafonte's Matilda April 11 2019, 0 Comments

We are in a tropical mood in the office, creating jungles for our photoshoot.  The best person to have while in this mood is Harry Belafonte.  


Fried Garlic Broccoli and Kale March 18 2019, 0 Comments

Kale Broccoli

Serves Six as a Side:

1 Large head of Brocolli, cut 

350g Curly Kale, tough stems discarded and torn 

3 tbsp of Olive Oil

3 Garlic Cloves, thinly sliced

1/2 tsp Cumin Seeds

2 tsp Chili Flakes


1/2 Cup Mint Lives Roughly Shredded


1. Boil salted water in a saucepan, and add the broccoli and blanch for 90 seconds.  Remove the broccoli with a slotted spoon and refresh with cold water and dry.  Add the kale to the boiling water, blanch for 30 seconds then drain and refresh with cold water.  Squeeze out as much water from the kale as you can with a clean kitchen towel and set aside.  

2.  Put oil into large frying or saute pan and place over high heat.  Add the garlic and cumin and fry for about two minutes, stirring a few times, until the garlic is golden.  Remove the garlic with a slotted spoon and set aside.  Add the kale to the oil and fry for 3 to 4 minutes, until the leaves are crisp.  Add in the broccoli, 1 tsp chili flakes, and 1/4 tsp of salt.  Stir for a minute, and then transfer into a large plate. Gently mix in the mint and squeeze lime juice, serve with the remaining 1 tsp chili flakes and crispy garlic on top. 

(Recipe courtesy of Simple by Yotem Ottolenghi) 

ecru's Soundtrack, Carmen Miranda's Mama eu Quero March 14 2019, 0 Comments

March is the month for celebrating our Mothers, and the best way is with Carmen Miranda singing an ode to her Mama.  

Daniel Barreto's Technicolor Fabric March 06 2019, 0 Comments

Technicolor Fabrics - Levitando from Daniel Barreto! on Vimeo.

I recently discovered visual artist Daniel Barreto's art on Pinterest and was completely mesmerized by his work.  The way he uses color and shape is very primal and creative.  Above is a recent animation of his, called Technicolor Fabrics. 


(Video via Daniel Barreto)  

Rebecca de Ravenel's Beautiful Use of Brigitte Singh March 04 2019, 0 Comments

Rebecca de Ravenel AD

Rebecca de Ravenel's AD

Rebecca de Ravenel's AD

The designer Rebecca de Ravenel's charming Hollywood Hills house was featured in Architectural Digest recently.  A beautifully decorated home filled with prints and bright colors.  She used a  lot Brigitte Singh's fabric in her upholstery, similar prints to the ones used in Brigitte's clothing we collaborated with her on. 

(Images courtesy of  Architectural Digest)

Alabaster in Antiquity February 18 2019, 0 Comments

Alabaster Antiques

While researching alabaster, I found beautiful ancient vessels and statues from the Middle East made from the stone.  My favorite pieces I found are the Ancient Egyptian jars that were used for mummification and were buried with a person after their death. It's amazing how they created such beautiful objects to be taken with them to their next life. 


(Images courtesy of the Louvre, Sotheby's and Google Images)


Corner of Passion February 14 2019, 0 Comments

Ishq TrayCorian Ishq TrayIshq embroidered charms

Happy Valentines to all! Here is a little way to spread passion from us to your loved ones.  You can find our Ishq products on our Sale page.  

ecru's Soundtrack, Elvis Presley's Can't Help Falling in Love February 11 2019, 0 Comments

Valentines is around the corner and there's nothing like an oldies love song to set us in the mood.  Here is a favorite from Elvis.  

Sale Cravings February 06 2019, 0 Comments

Sale Wishlist

I always love shopping on the job, especially when there is a sale going on.  Here is a list of items that have been on my wishlist since they launched.  Clockwise: Alphabet Net Pouch, Kufic Mashall Charm in Silver, Ivory Swing Dress, Pearl Choker, and Black Crescent Star Tray.  


Decorative Maps January 30 2019, 0 Comments

Vintage Maps

Vintage maps are so beautiful.  The fact that they were hand drawn makes them more decorative.  Definitely inspirational, and would make wonderful prints someday...


(Images courtesy of ecru)

Baya's Radical Folklore January 28 2019, 0 Comments

Baya Mahiddine

Baya Mahieddine

Baya Mahieddine

Baya Mahiddine

Baya Mahieddine's primitive and surreal art was quite radical for its time.  A prodigy of her time, she had her first exhibition in Paris at 16 years old.  She gained the attention of Picasso, later becoming his lover and André Beaton.  Baya's work is notable with the scenes of women or nature, and the lack of men in her work.  The art world at the time saw her as an outsider and a child artist, but that did not deter her from producing an extensive amount of paintings and pottery.  What makes her work so eye-catching is her use of bright colors.  What drew me to her art is that it revealed dreamlike and surrealist qualities in very simple domestic settings. 


(Images courtesy of Grey Art Gallary, Gross & Delterz, and Trivium Art History) 

Alabaster January 23 2019, 0 Comments



Alabaster is a new material that we are working for our new collection.  A beautiful mineral that has many uses.  The rock usually is clear and translucent making the light go through it and the softness of the stone allows for many functions.  Alabaster, the word, originated from Ancient Egypt which is a reference to the vessel of the Egyptian goddess Bast.  It was used historically by many cultures for decorative purposes especially in making sculptures.  We are very excited about using it in our new Cups, that will be launched in the Spring.  




Brigitte Baby January 17 2019, 0 Comments

Brigitte Baby
Brigitte Singh Anne DressBrigitte Singh Afghan Coat
Brigitte Singh's beautiful clothing comes in a mini version for your little ones.  She created these gorgeous pieces for her little baby girl and luckily enough she started making them for everyone else.  A selection of her beautiful Baby Clothes is available now online.  

ecru's Soundtrack, Bing Crosby & Doris Day's Baby It's Cold Outside January 14 2019, 0 Comments

The temperature suddenly dropped, and all we want to do is stay cozy and warm bundled up indoors.  "Baby It's Cold Outside" is the best song to set you in this particular mood.  


ecru's Soundtrack, Louis Armstrong's 'Zat You Santa Claus December 12 2018, 0 Comments

When December hits, Christmas music is all we listen to.  Our latest discovery in the Christmas music canon is highly fun Louis Armstrong "'Zat You Santa Claus".


Christmas Stockings December 10 2018, 0 Comments

Christmas Stockings
It's that time of the year where the fire place or staircase decorated by Christmas stockings.  Here are a few playful vintage illustrations of families hanging stockings.  You can find them online.  

Emilie Louise Fölge Designer of the Fin de Siècle Vienna November 28 2018, 0 Comments

Emilie Louise Flöge

Emilie Louis Fölge is known for being Gustav Klimt's muse and companion.  However, in addition to being Klimt's lover and collaborator, she was a successful fashion designer and businesswoman.  She preceded Coco Channel as a revolutionary in the fashion world.  Emilie opened her salon in Vienna in 1910 where she produced avant-garde designs which included empire waist garments, wide sleeves, and beautifully designed panels inspired by Hungarian and Slavic embroidery.  She favored loose bodices like modern caftans making her part of the Reform Dress Movement.  Fölge's designs were successful when Vienna's retail world was split between ready to wear sold to the masses in department stores and skilled tailors that served the elite class.  Her "playful approach to retail design set a precedent for contemporary concept stores like Colette in Paris, 10 Corso Como in Milan, and Dover Street Market in London" (Harpers Bazaar).  


(Images courtesy of Pinterest and Harpers Bazaar via Getty Images) 

Cyber Monday Wishlist November 26 2018, 0 Comments

Cyber Monday Sale

Here a few items that I've been adding to my wishlist for a cozy-chic winter.  The beautiful Shibori Throws are great to cuddle under in front of a fire while wearing the very comfortable P.Le Moult pyjamas. And for a night out, the Swing dress wrapped under a Pashmina.  All the items can be found on our Sale page.  



The Luck of the Lapis Lazuli November 20 2018, 0 Comments

Egyptian & Art Deco Lapis

Lapis Lazuli is a semi-precious stone known for it's healing properties and known for creating self-awareness.  The stone has been used since the 7th millennial BCE to adorn jewelry and its pigment used for decorative purposes.  A lot of Lapis was used in Ancient Egyptian jewelry and artifacts, as seen int he first three top images.  During the 1920's when King Tut's tomb was excavated the revival of Ancient Egyptian motifs and designs became so popular with the Art Deco design period, which can be seen in the bottom two images.  Art Deco is a huge inspiration for us and we love using Lapis and other semi-precious stones for their healing properties. We added some Lapis Lazuli to rock crystal in our decorative Charms for our latest gift collection.  


(Images courtesy of The British Museum, Sotheby's, Joseph Hoffman, and Christe's via Pinterest)  


ecru's Soundrack, Billie Holiday's Autumn in New York November 12 2018, 0 Comments

The weather just got crisper after the heavy rains and getting us in gear for winter.  The only thing missing with this weather is the beautiful Autumn foliage you see in New York...

Ancient Jewelry November 07 2018, 0 Comments

Ancient Jewelry

The beautiful cuffs we worked on for the 2018 Gift Collection were highly inspired by Ancient Jewelry.  There is something mesmerizing and mysterious about these ancient splendors.  Here are a few favorite styles.  Clockwise: Scythian Bangles, Anatolian Earrings, Ancient Greek Snake Bangle, Central European Bronze Age Cuffs, and Psuesennes Lapis Cuff.  

(Images courtesy of Pinterest) 

Brass Cuffs November 05 2018, 0 Comments

Brass Cuffs

Our latest range of jewelry are brass cuff bracelets.  The jasmine line is influenced by Indian women wearing jasmine around their wrists for adornment.  As the larger Round Cuff and Moonstone cuff are inspired by ancient Roman, Grecian, and Egyptian jewelry.  These products will be available by the end of the week.  Keep refreshing the new page...

(Images courtesy of ecru) 

Spooky Halloween... October 31 2018, 0 Comments

Vintage Halloween

Happy Halloween!  Here are some little kids in some haunting costumes from the mid-century.  Something always felt eerie about these photos...

(Images courtesy of Pinterest) 

Ronan Bouroullec October 29 2018, 0 Comments

Ronan Bouroullec

Ronan Bouroullec

Ronan Bouroullec

Ronan Bouroullic

Every once and a while you stumble on a work of art that really moves you.  I recently stumbled on Ronan Bouroullec's work.  His drawings are graphic and bold.  Ronan is part of the brother design team Ronan & Erwan Bouroullec.  The paintings are part of his solo work.  The beauty of his drawings is the fluidity of them. 

(Images via Ronan Bouroullec) 

Le Mill Entertaining with Style October 24 2018, 0 Comments

Le Mill

Le Mill

The very chic boutique Le Mill in Mumbai carry some of our Table products.  At a recent event of theirs they Entertained with Style using our block printed table linens and table wear.  More information on their website.  

(Images courtesy of Le Mill) 

Season of the Witch October 22 2018, 0 Comments


Halloween is around the corner and I am thinking about all the elaborate costumes!  However, it always seems to be my go-to costume is a witch.  Thankfully there are a lot of witchy options online...



Pumpkin Spice October 17 2018, 0 Comments

Pumpkin Spice

We are waiting for the weather to get cold so we can get me cozy indoors in our robes.  Especially our new Orange Ikat Robe that reminds us of everything Pumpkin Spice.  

(Images courtesy of Pinterest and ecru)

Sophia 203's Magical Craftsmanship October 15 2018, 0 Comments

Sophia 203 New York Times

Sophia 203 New York Times

The perks of collaborating with Sophia Watanabe of Sophia 203 is the magic she is always able to produce in her atelier in Jaipur for the following reasons:

"Sophia’s embroidery — done with ancient techniques called aari and zardozi, which are practiced only by male artisans in Rajasthan and mostly used on costumes for religious ceremonies — adorns everything from necklaces to pillows to clutches and features intricately stitched flora and fauna, like poppies or butterflies, in bright shades of coral, turquoise and pink. Often inspired by works of art (a recent collection was based on the work of Georgia O’Keeffe, Bridget Riley and Louise Bourgeois), Sophia’s creations take hours of handcrafting and have the rich, inimitable feel of vintage heirlooms. She begins by sketching her designs, including the color placement of every thread, after which her artisans make a sample." Amanda Fortini

You can find out more about Sophia and her husband, Masafumi Watanabe founder of the Japanese streetwear brand Bedwin and the Heartbreakers, on the New York Style Magazines profile.  

(Images courtesy of Masumi Kura for the New York Times Style Magazine)

Beautiful Decay October 10 2018, 0 Comments

Beautiful Decay

Images of decaying mansions are just so beautiful.  They have this haunting feeling to them.  Here are a few a stumbled on Pinterest.  


(Images courtesy of Pinterest) 

ecru's Soundtrack, Bobby Pickett's Monster Mash October 08 2018, 0 Comments

We are in the Halloween spirit at the office.  One of our all-time favorite songs, which is perfect for the season is the "Monster Mash".  Make sure you enjoy the mash! 

Pink! October 03 2018, 0 Comments


October is Breast Cancer Awareness month.  As a treat and to create awareness for our customers we decided to give our customers a special discount on all our pink products.  Above are some of my favorite picks from the Pink selection. 


Write Me a Letter September 26 2018, 0 Comments

Brass Candle Sticks

Alphabet Candle Stick

We love calligraphy, and we started with the charms and continued with other products.  This year we decided to work with calligraphy in brass and created the Alphabet Candlestick Holders.

(Images courtesy of ecru) 




Draping by Madame Grès September 24 2018, 0 Comments

Madame Grès

 I am always mesmerized by Madame Grès' draping and pleating.  She was called the "queen of drapery" and influenced many designers after her.  Her beautiful Grecian goddess gowns made by minimalistic draping techniques showed great attention and respect for the female body.  


(Images courtesy of Pinterest) 

Flower Market September 19 2018, 0 Comments

Green Lionshead

Orange Lionshead

Ikat Print

Hot Pink Lionshead

Flower markets are always a beautiful source of inspiration.  Especially the bustling Calcutta flower market.  With a rich array of bright colored flowers that smell heavenly.  The colors at the flower market influenced the latest colors of our loungewear.  

(Images courtesy of ecru) 




Jaipur's Best Kept Secret September 17 2018, 0 Comments

28 Kothi Architectural Digest

It's a pleasure to be around good company.  28 Kothi the guest house designed by our Creative Director Nur Kaoukji has been featured on Architectural Digest's Jaipur's best boutique hotels.  You can find the list of beautiful hotels here.  

ecru's Soundtrack, The Beatles Words of Love September 12 2018, 0 Comments

You can never go wrong with an early Beatles song for a quick pick me up.  "Words of Love" has been stuck in my head all day long, so I decided to share it to cheer up your work or school day! 


Last Dip of the Summer September 10 2018, 0 Comments

Blue Pools

Summer is almost over, even though the temperature is so high it does not feel like the summer is leaving us anytime soon.  However, it's the concept of summer and that vacation time is over.  The feeling that summer has come to an end, has made me longing for a dip in one of these beautiful pools. 


(Images courtesy of Pinterest) 

Cherry Tomato Salsa August 29 2018, 0 Comments

Cherry Tomato Salsa


1 Cup Cherry Tomatoes Chopped 

Handfull of Coriander Chopped

2 Scallions Thinly Sliced 

1 Green Chili Pepper (Optional for extra Spice!)

Juice of a Lime

Pinch of Salt


Mix first four ingredients in a medium-sized bowl, and follow by adding lime juice and season with salt.  Add to your morning eggs, or add some feta cheese and have it as a dip with pita chips! 


(Image courtesy of ecru) 


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